April 30, 2019 Daily Post
What does your company, and water, have in common?
It’s not the oft-celebrated-yet-normally-short-lived ‘hustle’ that makes things happen in our companies.
Rather, it’s the act of behaving like moving water:
So here’s the first point. A strong current pushes everything forward. Think about it. A strong current can power (or destroy) cities. It can carve a path through a mountain, right? When there’s an obstacle, it either finds a new path, or–over time–makes a way right through it. It’s not rushing. It’s not stressing. It just continues to flow.
So question number one: How could you mimic this behavior, and what would that do for your health, wealth, and impact?
Okay. Now conversely…
What happens without good leadership and good communication?
Well… without good leadership and good communication, we’re not like running water, we have no current, we’re more like sitting water. And like sitting water, this only creates stench and bacteria. Like sitting water, it settles into the lowest point. And that’s all in stark contrast to the creative–or destructive–power of a current, isn’t it?
So what can we learn from this.** When we’re doing important work, it’s our responsibility to be the current.** It creates change for our peers, our market, and our culture. Leave the sitting water approach for others.
Here’s a tip: Increasing your company’s communication skills through better marketing can transform your presence, sales, and impact – it’s your current. BuiltForImpact.net can help make that happen.
April 29, 2019 Daily Post
It sounds like a cheat code for a video game, but it’s actually something more profound.
Most businesses are “up down” when they should be “left right”:
All ships rise when we realize we can collaborate instead of tearing each other apart in the marketplace. What direction are you going in? Will it take you where you want to go?
Tip: This is addressed with the quality of our communication with our market. BuiltForImpact.net can help you stand out in the market.
April 28, 2019 Daily Post
Creating great work, even with an amazing team, can feel hard sometimes.
But…what if it were easy?
Our default-setting always seems to be to over-complicate things. Good things happen when we ask ourselves, “What if it were easy?”
Tip: Communication often suffers most in this regard. BuiltForImpact.net makes marketing communications easy.
April 27, 2019 Daily Post
The chisel is the most underrated tool in business.
The Egyptians figured out that bashing things without one was inefficient all the way back in 8,000 BC… so why do businesses do it in 2019?
The temptation is to approach our product development, our marketing, our advertising and our operations with just a hammer. It feels safer, easier.
Less change will happen. But is that the kind of business we want to belong to?
Tip: In marketing, the chisel is the quality of your communication skills. BuiltForImpact.net can help with that.
April 26, 2019 Daily Post
If you care about your work and your cause, the temptation is to do more, work more, push harder and move faster. Sometimes that’s a bad idea:
We should measure our day on the quality–not number–of hours worked. Good quality focused work is made from good quality focused time.
Tip: A little focus on saying the right things to your target audience goes a long way BuiltForImpact.net can help with that.
April 25, 2019 Daily Post
These two things can work together, or they can be at odds with each other. Most of the time, the latter is true:
To riff on the popular tree metaphor, “If a product enters the market, but nobody clearly hears it enter, does it even exist?” Raise your marketing and communication skills to the level of your work.
Tip: Use a tried-and-tested system when you do this. BuiltForImpact.net is ours, if you’d like to use it.
April 24, 2019 Daily Post
Many companies claim to be the leader of their space. But are they leading, or are they merely good at keeping up?
To keep up, do what everyone else does. To lead, go further.
Most merely try to keep up. You can do better, if you commit to doing the hard work of growing yourself to further your important work.
Tip: What are you doing to get an edge over everyone else? E.g. out-communicating your competition with tools like BuiltForImpact.net?
April 23, 2019 Daily Post
Being good at what you do is one thing.
…That’s the point: it’s one thing. What about everything else?
You may be great at what you do, but if the market can’t hear you or see you, you don’t exist. Are you committed to the act of serving, or are you just gathering head knowledge?
Tip: Communicating well is much easier when you have the blueprint. You can grab the best one at BuiltForImpact.net
April 22, 2019 Daily Post
When you’re looking to upgrade your marketing work as a sustainable or ethical or B-corp style company, you’ve got a problem.
The stuff that most normal companies are doing in their marketing, won’t work for you. Because you’re different – you’ve got a different kind of message, different kind of proposition, and that’s a good thing. You’ve got superpowers that’ll make your marketing work 10x easier than theirs, if you know how to harness them.
Normal marketing goes like this… “I wanna get a lead, then I want to have them on my email list or something, so I can give them info about my stuff, then they’ll somehow like me and buy my stuff.”
The formula there is, “Stuff, relationship, stuff, sale.”
The relationship is what we want. The stuff… nobody really cares about.
Let me ask you a question… when was the last time you formed a relationship based on only focusing on what you want all the time? And getting them to do everything you say?
This is a customer or client in the marketplace we’re talking about, not your little sister.
We must make it all about them, then.
The only thing they care about in your story is what connects you with them. What beliefs you share. What problems you see in the world that are important to you. Things like that. That stuff connects you to people fast.
Ever watched a vegan meet another vegan in public? Instant-rapport.
So here’s what you have to do.
Stop thinking about yourself. You need to sell stuff yes, but that’s not going to happen until you stop thinking about yourself.
Next, get very clear on who you want that relationship with. You’ve probably spent most of your time thinking about who you want to be, or how you want to be seen, but a fraction of the time thinking about them. Flip it.
Next, you get super-clear on what they want to hear from you. Not what you want them to hear. Again you probably spend lots of time thinking about what you want them to hear from you rather than what they want to hear. Flip it.
Remember to include your mission here. This is your super-power. But talk about it because it’s their mission too. Something they can believe in. Something important to them. Do not miss this, this is something most companies don’t have but you do.
And then execute that message, to that person, on your website and on your advertising. And only that message. Anything else, leave it out, until the relationship is there.
That’s all you need. If that’s your focus, you get to use your super-power and build those relationships without all the stuff. Things get real simple. You might even find yourself resisting it because you’re used to it not being simple, and if you accept it’s simple you’ll have to work on something else instead.
Tip: Before inertia kicks in, you can go to BuiltForImpact.net if you want to get super-clear on who you want to build a relationship with and do the things we talked about.
April 21, 2019 Daily Post
Failure never stood a chance against the monster that is Overthinking.
It lulls us into a false sense of security that goes something like this:
Overthinking is fear: “Better the devil you know” is the silent killer of meaningful work.
(Tip: Some things will be the death of good companies if they don’t do it properly and put it out into the world. Things like good communication with their market. Use BuiltForImpact.net to get it right then move onto the next piece of your puzzle.)
April 20, 2019 Daily Post
Cause-driven companies are, by nature, solving un-solved problems.
That makes knowing what to do decidedly more difficult. But there are clues:
Your vision is unique, but the blueprint to realizing a vision is well-documented. Follow the clues left behind from those who went before you and make your difference.
Tip: Solving problems is easy if you follow the clues. If you need clues in your marketing messaging, follow them at BuiltForImpact.net
April 19, 2019 Daily Post
“Going the extra mile” may sound cliché, but there are two scenarios where we find ourselves doing it. Which sounds like you?
When we go the extra mile for their benefit–instead of ours–they’ll feel it in your continuity of service and quality of output. Business benefits when its heart is in the right place.
(Tip: Service is first extended into the market by the way we communicate. BuiltForImpact.net is our way of making that happen.)
April 18, 2019 Daily Post
Turns out the customer isn’t always right. We have two choices when we hear a request from someone we wish to serve:
“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
(Tip: The best way to educate prospects is through a good narrative. tryABC.net can help you get clear on what that narrative should be.)
April 17, 2019 Daily Post
What’s the first requisite step toward thriving and making a difference?
You can’t make a difference if you don’t survive. So survive, at all costs.
(Tip: The better you communicate, the better chances you have of survival. tryABC.net can help you with that.)
April 16, 2019 Daily Post
In your cause-driven company, you just need one thing:
Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.
(Tip: These pieces live and die on good communication. tryABC.net can help you with that.)
April 15, 2019 Daily Post
Ever watched one of those TV shows like Kitchen Nightmares or Hotel Inspector?
The ones where a guru enters a restaurant or hotel and picks it to shreds, revealing 2-3 key alterations that will change their lives?
We watch thinking, “Gosh, how obvious, how did they survive this long?” Thing is, we’re all that restaurant or hotel owner:
As cause-driven businesses, the better we do, the more impact we create. We would all benefit from asking ourselves, “What would the hotel inspector say about our operation”?
(Tip: Those shows often focus on communication and marketing. tryABC.net can help you with that.)
April 14, 2019 Daily Post
When you create value for your audience, be it paid or unpaid, what’s the driving incentive?
If you carry the phrase, “It’s my moral responsibility” into every opportunity to serve, you’ll serve more fully and intimately. In turn, it just so happens that you’ll get the other things you wanted, too.
(Tip: Weave this heart of service into the way you speak to the market. tryABC.net can help you do exactly that.)
April 13, 2019 Daily Post
When we do work that matters, it’s important to remember, “this might not work”:
Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?
(Tip: Good communication attracts the right people and repels the wrong people, and makes enrollment that much easier. tryABC.net can help with that.)
April 12, 2019 Daily Post
What’s your goal for your work? Perfection? I hope not:
It’s one of the beauties of cause-driven business: they’re designed to be Kintsugi artists, thanks to their pursuit of broken things.
Don’t blow it by getting too comfortable.
(Tip: An area most businesses need Kintsugi is in their communication skills. Bad communication skills break companies. You can fix that at tryABC.net)
April 11, 2019 Daily Post
Here’s a question our Creative team asks our clients all the time. And it’s incidentally a question we’re asking ourselves in the content experiments that we run.
“How do we want people to FEEL after experiencing your marketing?”
We have options, and we just need to pick one, for example:
When people visit your website, or see your ads, or watch your videos, or buy your products and services, is this feeling present in every place your audience can interact with you?
If not, why not?
(Tip: Communication is key: tryABC.net will help you go deeper into the emotions of your audience)
April 10, 2019 Daily Post
Are you and your team working on something great?
Show me your calendar and I’ll show you your future:
If we care about our work, we’ll dignify it with a commitment to its completion.
Lists be damned: what’s in the calendar is what gets completed. Are you scheduling the work that matters?
(Tip: Clear communication creates wealth and wealth creates change. Put your communication skills into your calendar with tryABC.net)
April 09, 2019 Daily Post
Is because you get bored:
If you’re in business to serve and make a difference, it doesn’t matter if your service is boring for YOU. If we focus on making it even more amazing–rather than abandoning what works because we got bored–we can iterate our way to greater contribution and impact.
It’s not boring, it’s elegant.
(Tip: If you get your communication right, you’ll have ample opportunity to serve more in your market. tryABC.net can help you with that.)
April 08, 2019 Daily Post
We’ve heard we should love the process if what we’re building is to be effective. But how much?
Love is something we “do” to others and things, not something we “have”. To “love the process” and have your work thrive, remember to also love it the right way.
Tip: Do you love to communicate the right things to your audience? Whether you do or not, it pays to love it right: tryABC.net can help with that.)
April 07, 2019 Daily Post
But what’s your element?
Let’s look at some examples:
You’ll feel uncomfortable in your element because you’re pushing for growth. You’ll feel uncomfortable out of your element because you’re being held back from growth.
Follow the right kind of discomfort to stay in your element. The great work you’re contributing to will thank you for it, as will your future-self.
(Tip: I find good communication to be a challenge, but always leads to growth. tryABC.net gives good companies good communication)
April 06, 2019 Daily Post
It’s comforting to suppose that we were always going to end up where we are right now. That the successful people were always going to be successful, that your bills were always going to be paid when they were, and your life was always going to find its way to this moment.
But that’s not how life works.
In reality, we are where we are because of the tiniest decisions we made, compounded, over time.
We are where we are because of small decisions. It’s a blessing and a curse, but one we get to control.
Tip: Standing out, selling better, and making an impact are all things that can start with small decisions, such as going to tryABC.net to get your communication right.
April 05, 2019 Daily Post
The desire for an item or solution is what we focus a lot of our attention on: does the prospect want it or not?
Cause-driven companies can go one step further:
Your job is to communicate that shared belief everywhere you go, beyond simply building desire. It’s part of what makes your cause-driven operation so great.
(Tip: Communicating shared belief is hugely powerful when done right. tryABC.net will sort that right out.)
April 04, 2019 Daily Post
What do people who are effective in Sales and C-levels have in common?
It’s the same for Sales and C-levels – growth requires us all to raise each other’s ambition to make things happen.
(Tip: This lives and dies on intent and quality of communication. tryABC.net can help with the latter.)
April 03, 2019 Daily Post
The best work spreads on its own. And not just because of some affiliate marketing system, but because of a genuine desire to share what works with others who may benefit:
What makes good work spread? The act of moving from hustler to gardener: caring for your small, select audience so much that it can’t help but grow.
(Tip: It starts with making your audience feel understood. tryABC.net can help with that.)
April 02, 2019 Daily Post
We know the quote, but it’s often a raw subject among the entrepreneurial.
Let’s fix that:
Money serves us in doing work that matters. To acquire it, simply keep your eyes on the work that matters.
Tip: Meaningful work and service can make all the difference. You can see how this works at tryABC.net
April 01, 2019 Daily Post
Do you know who it is?
The weakest link is everybody, if everybody doesn’t commit daily to doing the best work of their lives.
(Tip: Communication is normally where teams are weakest, particularly in marketing. tryABC.net can help you wit that.)