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492: Surviving to Thrive

What’s the first requisite step toward thriving and making a difference?

Survival:

  • What matters more: If your balloon ever risks losing altitude, you need to know what matters most. Those are the things you protect above all else.
  • Cut the ropes on the rest: When you know what you’ll sacrifice to stay airborne, you’ll know what ropes to cut.
  • Stay in the sky: With the costs counted, you can rest assured you’ll stay in the sky, whatever nature and her rota fortunae throw at you.

You can’t make a difference if you don’t survive. So survive, at all costs.

(Tip: The better you communicate, the better chances you have of survival. tryABC.net can help you with that.)

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

COMING SOON
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.