Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
April 17 2019
What’s the first requisite step toward thriving and making a difference?
- What matters more: If your balloon ever risks losing altitude, you need to know what matters most. Those are the things you protect above all else.
- Cut the ropes on the rest: When you know what you’ll sacrifice to stay airborne, you’ll know what ropes to cut.
- Stay in the sky: With the costs counted, you can rest assured you’ll stay in the sky, whatever nature and her rota fortunae throw at you.
You can’t make a difference if you don’t survive. So survive, at all costs.
(Tip: The better you communicate, the better chances you have of survival. tryABC.net can help you with that.)