Skip to content
Photo of Adam surrounded by the blog cartoon characters

Adam’s Daily Post

Join thousands of readers who get short, visual daily posts on listening to the right voices in your head about marketing & business, delivered to your inbox weekly.


Featured in Huffington Post and Inc Magazine
Adam Fairhead Adam Fairhead
October 28 2021
Do You Show Up Daily?

Do You Show Up Daily?

How much do you “show up” every day?

A tweet lasts for a few seconds. Five tweets per day is ten seconds of “showing up” out of 24 hours.

A tweet that gets shared lasts a few more. Now those five tweets “show up” for a few minutes. That’s an improvement.

A comment lasts a few seconds. We scroll past them every day. A few seconds added to your “show up” time.

A thoughtful comment lasts a few more. We stop and read these. We might like, comment or follow based on it. That added much more to our “show up” time.

We often over-appreciate how much “showing up” we’re actually doing.

The quality or quantity is usually off.

We need both. And we need both to be uniquely you.

How much time do you really “show up” each day?

Adam Fairhead Adam Fairhead
October 27 2021
Making Growth Fun

Making Growth Fun

All online content and media fits into one of these three categories.

Which is yours in?

#1 Making for growth This is the category most online courses and business-y content strives to fit in.

It prizes success and accomplishment, often hustle and prestige. Fun isn’t the goal. Growth is the goal.

#2 Making for fun This is the category where perusing YouTube or chatting aimlessly with friends belongs.

We used to call this “surfing” the web. It’s leisurely and doesn’t advertise growth at all. Growth isn’t the point. Fun is the point.

#3 Making growth fun This is the third category. Either of the above can explore it.

Growth that’s fun. Or fun that helps you grow. Entertainment with substance. Or substance that’s entertaining.

Whichever of the first two you think your work fits into, it would probably benefit from actually being in the third.

Adam Fairhead Adam Fairhead
October 26 2021
Being Worthy Of Your Support

Being Worthy Of Your Support

Almost every day, I’m send links to causes to support, rallies to rally, missions to back.

The overwhelming majority don’t make the cut for me.

Why?

#1: Synthetic mission: You can feel when a project doesn’t have an authentic mission. And if you can’t, you find out soon enough after spending just enough time with the founder(s) for them to let their guard down.

If they aren’t who they say they are, or their work isn’t for what they say it’s for, it’s a no from me. And it should be from you too.

#2: Expression disconnect: Maybe it’s an art project where the art was outsourced to someone who doesn’t care (how can that make a good talisman for the cause?) Or maybe it’s a spokesperson who doesn’t embody the heart behind the project (how does this happen so often?)

If the core components aren’t true to the work they exist to represent, it’s a no from me. And it should be from you too.

#3: No heartbeat: Pull back the curtain. If the team believe the same things… If the core components are all aligned… Does it work?

Are they working well together, is there a coherent plan, is it being managed appropriately?

Or is it a fly-by-the-seat-of-your-pants endeavour where funds, roadmaps and strategies change by the day? If so, it’s a no from me. And it should be from you too.

There are many projects to support out there. Many are not what they claim to be.

So kick the tyres. Ask lots of questions. Then ask even more.

The ones worthy of your support will have the answers.

Adam Fairhead Adam Fairhead
October 25 2021
Don’t Make That Trade

Don’t Make That Trade

Sometimes, people take advantage. Or wind you up. Or disappoint you.

And in those times, you might consider making a trade.

Those times are the worst times to make a trade:

We choose generosity because of who we are, not others. It’s easy to think being selfish is easier, since most other people are. But changing who you are into something ugly is a lousy trade.

We choose simplicity because of who we are, not others. It’s easy to complicate things in the pursuit of more, or to impress yourself or others. But changing our desired lifestyle to impress others is a lousy trade.

We choose courage because of who we are, not others. It’s easy to go along with the culture. It’s hard to go your own way. But sacrificing your own way to fit in is a lousy trade.

Don’t make those trades.

Bring your values to your work not because of what others want, but because of who you are.

Adam Fairhead Adam Fairhead
October 24 2021
You Might Not Be Ready

You Might Not Be Ready

Are you ready?

If you hope your project will succeed right away, you might not be ready. But if you’re committed to seeing it succeed because you’ll give it the time and care it needs to thrive, you won’t need to rely on hope anymore.

If you hope your ads to be profitable right away, you might not be ready. But if you’ve done the important work of knowing your audience before engaging with a platform to build leverage around your understanding, you won’t need to rely on hope anymore.

If you hope to receive certain reaction from others, you might not be ready. But if you’ve made the decision to be the kind of person that should receive that kind of reaction, you won’t need to rely on hope anymore.

Hoping and praying are strategises for churches, not people or businesses.

Adam Fairhead Adam Fairhead
October 23 2021
Entrepreneurs, Enter The Beehive

Entrepreneurs, Enter The Beehive

“What brings no benefit to the hive brings no benefit to the bee.” – Meditations 6.54

What can beehives teach entrepreneurs about being better entrepreneurs?

Let’s take a look:

An entrepreneur can choose to focus only on the bee… producing shrewd deals that undermine partners and maximise personal gain… to the detriment of the hive. This leads to having few friends, and desires that can’t be met despite increasing assets.

An entrepreneur can choose to focus on the hive… producing an environment for the group to thrive… so that the hive can take care of itself (the entrepreneur included). This leads not only to friendships and a trustworthy reputation, but the ability to stop hunting and still be taken care of.

Marcus Aurelius used the beehive metaphor to distinguish something important. That while the individual pursues virtue and “the good life” (as Zeno of Citium called it), we should do so while staying focused on the common good of the communities we belong to. For our own sake, and for theirs.

Adam Fairhead Adam Fairhead
October 22 2021
Mortified!

Mortified!

After another round of bad news from the hospital, my wife was feeling really down.

I wasn’t doing too much better.

But when I showed her a picture of a silly jpeg online (an ‘NFT’), it made her smile. Then she enjoyed looking at all the different NFT projects, and their silly little outfits.

Anything that makes her smile, earns my attention.

Perhaps it’s because we met in 2008 in a metaverse… and the ridiculous world of NFTs felt familiar to her.

Or maybe it’s because we’ve enjoyed collecting silly objects for years anyway.

So we made an NFT. Actually, 5,555 of them.

You can check them out at https://mortified.io (you might recognise the lead character from the daily comics!)

Take a look.

Maybe they’ll make you smile, too.

Adam Fairhead Adam Fairhead
October 21 2021
Recipe For Peace

Recipe For Peace

A few recipes to think about in your work today:

Needing a quick sellout is a recipe for anxiety. Committing to long-term value creation is a recipe for peace.

Needing a prospect to say ‘yes’ is a recipe for desperation. Committing to being the kind of operation prospects say ‘yes’ to is a recipe for peace.

Needing to have skills or services that you don’t have is a recipe for dissatisfaction. Committing to mastering what you know as you explore the market with curiosity is a recipe for peace.

Needing markets or individuals to think certain things about you is a recipe for disappointment. Committing to being the sort of person who embodies things you value is a recipe for peace.

Adam Fairhead Adam Fairhead
October 20 2021
Do Less Things

Do Less Things

“Shape clay into a vessel; It is the space within that makes it useful.” — Tao Te Ching

Most ‘productivity hacks’ turn us into more efficient computers. But not into more effective creators.

Apart from one productivity hack: Do less things.

Doing less things means you will be a less efficient computer. But the seed of creativity gets to show up more often.

Doing less things means we have space. Not to deem ‘wasted’, but to deem ‘opportunity’.

When we’re ‘doing’, we’re divided between creating and productivity. When we’re ‘not doing’, we can commit to creative thought, undistracted by productivity.

This can be a tough one for me to make happen. Maybe it is for you too. Start by making just a few spaces in your week dedicated to space. Since it’s the space that makes you truly useful as a creator.

Adam Fairhead Adam Fairhead
October 19 2021
Let’s Go, Creators

Let’s Go, Creators

There’s room for your project:

There could be a thousand others launching today (there probably are). And yet none of them are more (or less) deserving than yours. Launch.

There could be 600 million blogs already out there (there are). And yet there is still space for your blog to create great content and readership. Publish.

There could be 37 million YouTube channels already out there (there are). And yet we still want to see your face, hear your voice, and see your creativity. Create.

Let’s go, creators.

Adam Fairhead Adam Fairhead
October 18 2021
The Regardless Project

The Regardless Project

You might have an idea already about what your “Regardless Project” would be.

It’s the project that will change your life, but are too afraid to pursue.

It’s the project that you’d enjoy more than anything else, but you don’t know where to start.

It’s the project that, if your finances taken care of, you’d pursue regardless of what anyone else says or thinks about it.

It’s your “Regardless Project”.

It’s the project that nobody else could do but you. One that would benefit from your best self showing up.

One that would blast through the usual dips of fear and doubt without without touching the brakes.

One that you’d drive to success in spite of any rejection, challenges or distractions that would try to stop you.

The more I think about it… the less risky it sounds, after all.

What do you think?

Adam Fairhead Adam Fairhead
October 17 2021
Things That Will Make You Burnout

Things That Will Make You Burnout

Here’s a shortlist of things that will burn you out, eventually.

And what to do about that.

#1 Things you hate

I suspect this one goes without saying.

Most of us have done it. It’s not inherently bad, it’s just totally unsustainable.

Do this only for as long as you absolutely have to. Then stop it, even if you sort-of-like the rewards it brings.

#2 Things you don’t like

This one is a little tougher to stop doing.

It feels sustainable if you’re a gritty go-getter. Trust me, it’ll get you…eventually.

When you can choose to stop doing these things, remember it’s a choice. And you should choose to pave that path.

#3 Things you’d rather not be doing

This is one of the hardest things to stop doing.

We could do these things all day if asked. Many of us do.

But we get attached to these things. Remember you can’t say Yes to Great until you say No to Good.

#4 Things you want to do in a hurry

This is the hardest thing to stop doing.

FOMO lives here. Gambling lives here. Adrenaline lives here. You can’t survive on a diet of those things.

That leaves only one thing:

Things you love to sustainably do. These are things you bring your best to, and reveal your best self.

Like Lao Tzu’s writing: If you want to awaken all of humanity, then awaken all of yourself.

Are you bringing your best self to your work?

What’s stopping you?

Adam Fairhead Adam Fairhead
October 16 2021
Creating Online Is Getting Better

Creating Online Is Getting Better

Our ability to create online has changed a lot over the last couple of decades.

Gatekeepers and algorithms spoiled the fun.

We’re getting the fun back again.

Here’s how, in a timeline:

#1 Flat The beginning.

Creating online meant publishing nice things that people can look at. A pretty picture, or a nice brochure-site.

At best, you might get a congratulatory email from someone who ‘surfed’ over to it from a directory.

#2 Centralised We went from artists to publishers.

Creating online meant publishing nice things that people can comment on and respond to directly.

Bulletin boards meant we could all talk about what was published, together.

#3 Over-centralised Then things got a bit rubbish.

Creating online meant publishing as many things as possible in hope 1-in-10 would receive favour from an algorithm. That algorithm would show it to people within a walled-garden.

If you received enough favour, you could then publish nice things…but somewhere else, so the algorithm wouldn’t take your community away.

#4 Decentralised This is what’s happening now.

Creating online means publishing nice things together, owned by a community rather than an individual or a platform.

A community who want to make those nice things even nicer, without gatekeepers getting in the way.

Business owners and creators shouldn’t fear decentralisation.

It’s not taking power away.

It’s giving power back.

Adam Fairhead Adam Fairhead
October 15 2021
Do What Doesn’t (Necessarily) Work

Do What Doesn’t (Necessarily) Work

“Doing what works” works for some things…

Here’s where you should do the opposite:

#1 Boring content Safe content ideas are boring. Risky content ideas are interesting.

We’ve all read the article you’re thinking of writing already. We’re all desperate to read the one you’re scared to write.

#2 Boring mission Ambiguous goals are boring. Ambitious goals are interesting.

Most corporations have CSR now. What makes your mission something we can get emotionally involved in?

#3 Boring connection Pleasing everyone is boring. Pleasing your chosen crowd is interesting.

Pleasing those people will put off lots of other people. Are you brave enough to push them away to draw in your chosen crowd?

Safe ideas are boring (everyone is doing them). Risky ideas are interesting (nobody is doing them).

Want to be interesting? Take a chance.

Adam Fairhead Adam Fairhead
October 14 2021
Consult the Greats With A Mental board

Consult the Greats With A Mental board

What if you could have the foremost minds in your industry on speed-dial?

You can.

Let’s take a look at how:

#1 Know who they are Who are the best minds in your industry?

You can’t harness their insights if you don’t know!

Find out who they are. Write their names down. It starts here.

#2 Locate their brains Where are these great minds?

Most don’t exist only at the source (in their heads).

Some might be in books. Others may be on (or have their own) YouTube channels. Perhaps they go on Facebook Live. Maybe they publish a regular blog.

#3 Spend time with those brains Once you’ve found those brains, spend time with them.

This is not empty consumption. This is getting to know the greats.

You can’t consult them until you know how they think.

#4 Consult them daily When you know how they think, you can ask questions.

The answers won’t be from their lips, yet you know what they might say.

You’ll know if your ideas are on track, too small, or missing a key ingredient.

You’ll know the face they might pull when they look at your schedule for the day.

It’s not as good as having all of the greatest minds sit no your couch for a private 1-on-1 every single day.

But if it’s even 50% as good, might that not represent a geometric lift in your business or project?

Adam Fairhead Adam Fairhead
October 13 2021
Hercules and You

Hercules and You

Hercules is Hercules because of his story.

He’s the guy that kills the hydra.

Without challenges, the story would be of a luxury layabout with no problems.

Sometimes we wish for no challenges… and it’s like writing ourselves out of our own story.

Your next project may fail. Or it may not get the results you wanted. Or maybe things aren’t working out right now.

Don’t resent your version of the Hydra. It made Hercules, Hercules.

Adam Fairhead Adam Fairhead
October 12 2021
To grow, break some rules

To grow, break some rules

Do you obey all the rules?

You know you don’t have to, right?

#1 Your industry has rules.

Such as how you conduct yourself. Or how to present your offers. Or how to package your services.

Laws you must follow. But Rules you can change. It’s where lots of innovation comes from.

#2 Your culture has rules.

Such as how you treat each other. Or the entertainment you deem appropriate. Or the way you dress.

Laws you must follow. But Rules you can change. It’s where change comes from.

#3 You have rules.

Such as what you ‘do’. Or how you love. Or what you tolerate in yourself.

Laws you must follow. But Rules you can change. It’s where personal development comes from.

You should obey the law. And you should break some rules.

Adam Fairhead Adam Fairhead
October 11 2021
The People Tax

The People Tax

Did you know that you pay a tax for everyone you work with?

(Even yourself?)

Imagine you have a huge rock that must be moved to the other side of a field. How do we move that rock?

By paying taxes:

#1 The people tax code for Employees, Business partners, and Contractors

These are people who, together, can help move that rock.

But they don’t care about moving it like you do. And they’ll push it without a plan, unless you provide the plan.

And they won’t follow the plan, unless you give them more coins than you think they deserve.

And it will end up close to where you wanted it, but not perfectly where you wanted it.

This is the people tax.

#2 The people tax code for doing it all yourself

This takes longer. The rock is just as big. You still need a plan (albeit a different plan).

You’ll move the rock, it just takes more sweat from you. You’ll keep more coins, it just takes more time from you.

And it will end up close to where you wanted it, but not perfectly where you wanted it, because of the sweat and time it took to get it there.

This is the people tax.

The third option is to not move the rock.

But when we want to move the rock, we pay the tax.

Making peace with these taxes frees us from ongoing feelings of anxiety, regret, disappointment, frustration and resentment.

We simply get to choose how we pay.

Adam Fairhead Adam Fairhead
October 10 2021
How to Chill

How to Chill

Ambitious? Energetic? Talented?

Here are a few thoughts on how to harness those things…

…by learning how to chill:

#1 Ambition goes long

Good things happen fast. Great things take time.

Ambition benefits from chill so that you can plan your work, work your plan, and make your way toward goals others didn’t have the stamina for.

#2 Energy goes long

There’s a reason why professional poker players don’t play 100 games per day. The energy and focus required to produce 100 wins, every day, would be unsustainable.

“100 games per day” sounds cool. “Losing 90 of them due to fatigue” does not.

Energy benefits from chill so that you can use it wisely and make it all count.

#3 Talent goes long

Talent is deceptive.

Being very talented and very frenetic doesn’t look like talent. It looks like someone who’s doing lots of things at once… …without talent.

Talent benefits from chill so that you can work on your skills and bring “the full you” to each piece of work you tackle. Now the world can see what you’re capable of.

You may like moving fast, with high-energy, frenetically.

Know the trades you’re making when you do that.

And if those trades don’t seem acceptable to you… chill.

Adam Fairhead Adam Fairhead
October 09 2021
People Remember

People Remember

Facebook’s had a bit of a week.

They’ll make a good example for a business lesson in today’s post.

So, following the whistleblower’s account of inaction against the toxic effects Facebook has on teen girls, Zuck responded:

“I don’t know any tech company that sets out to build products that make people angry or depressed.”

Responding to a truth with an unrelated truth doesn’t mitigate the original truth.

People remember what you say: Deflection doesn’t nurture trust. Especially from a person who is on record for calling users who trust him “dumb f**ks”.

People remember how you make them feel: Harsh quips like the one above aren’t easily forgotten, nor are the emotions they invoke when people hear them.

People remember change: Change is rare in people. So we remember the “Saul becomes Paul” moments when they happen (sometimes immortalising them into books that are thousands of years old…!)

There is “salvation” (to continue the Paul metaphor) available here.

It’s as available in the business world as it was on the school yard.

Even more so because it’s rarer in the business world than on the school yard.

“I’m sorry.”

People remember what you say (“I’m sorry”), how you make them feel (surprised, empathy, trust), and when people change (“I admire the change he’s made”).

And we have the opportunity to change for the better every day.

Y’listening, Zuck?

Photo of Adam surrounded by the blog cartoon characters

Get my posts delivered to your inbox

Max one email per week. All the latest posts. No spam, ever.