“The marketplace is becoming increasingly intolerant to businesses without cause.”
Adam is a sought-after advocate of cause-driven business, English entrepreneur, philanthropist, marketer and founder of the Fairhead Group.
“Difference makers had different tools in different generations. In early AD, the great philosophers changed the world. In recent history, preachers had the power to create change. Now, we have a marketplace that is becoming increasingly intolerant to businesses without cause.
I believe in equipping and outfitting businesses on a mission with with the tools and resources they need to make a real, lasting impact on the world.”
Latest on Adam’s blog
My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.
By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.
If you pull an all-nighter, do you get more done?
Most would agree that the lack of sleep will have a real impact on your working IQ, diminishing your output and quality of life.
What about multitasking – do you get more done then?
People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?
They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).
Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?
When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?
What real-life difference makers are saying about these products:
This is exceptional. You created something that resonated with me on a deep, personal level. It’s helped me solidify my vision and communicate more clearly.
– Guy W, Coach
“500% return for my fashion store”
They put their clients before self-service which I’m yet to experience anywhere else. I can trust these guys to do whatever it takes to make me move forward. I have 3-5X ROI and +269.2% conversions from these principles.
– Prerna A, Fashion Brand Owner
“This system works for online stores”
I’ve witnessed first-hand how these strategies turn into striking performance increases for online stores. I now leverage them at every opportunity.
– Arnaud S, Serial-Entrepreneur
It's amazing. Before I met these guys, I was thinking of closing my beauty company. But the affect the work these guys can do–and how it affects my sales–has given me (and my brand) new life.
– Opeyemi A, Beauty Brand Owner
"Will have you thinking in new ways"
No matter how well you might think that you know the essence of your company, your brand, and your customers, this will have you thinking about all of those things in a way that you haven't before.
– Fran B, Beauty Brand Owner
"Prospects improved dramatically"
Once I used the mission narrative structure, the quality of prospects improved dramatically. They were often ready to buy by the time they actually reached me.
– Heather P, Business Coach
“Essential for cause-driven biz”
I’ve seen the systems and strategies inside. This is stuff every cause-driven organization needs to know, yet so few do. This is a must-have.
– Zach H, Entrepreneur
“Brings my ideas to life”
These strategies bring levels of engagement for my company that we didn’t have before. It brings my ideas to life and engages my visitors.
– Emily L, Entrepreneur
"Almost get to be in their heads"
It's almost like developing a siren call directly into the hearts and minds of the people that you can best help. So, it's very useful to go through this process whereby you almost get to be in their heads.
– Yvonne H, Business Coach
“Ideas I never would have thought of”
I took this to help me hone my message. They did an A+ job coaching me, giving me marketing ideas I never would have thought of. The best coaching session I've ever had!!!
– Laurie W, Author
“A percentage of everything our clients invest in us goes straight to fighting human trafficking.