Capitalism is today’s vehicle for sustainable social change.
Adam is a sought-after advocate of cause-driven business, English entrepreneur, philanthropist, marketer and founder of the Fairhead Group.
“Difference makers had different tools in different generations. In early AD, the great philosophers changed the world. In recent history, preachers had the power to create change. Now, we have a marketplace that is becoming increasingly intolerant to businesses without cause.
I believe in equipping and outfitting businesses on a mission with with the tools and resources they need to make a real, lasting impact on the world.”
My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.
When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.
Quibbling over whether they’re right or not diminishes our moral responsibility to help them move forward.
There are a lot of ideas floating around in the marketplace. None are right or wrong, they simply ‘are’.
Whether you’re in an office or (more likely at the moment) working remotely from home, remember we see more than just where your time goes and what your projects turn out like.
So I’ll ask again: would you want to work with you?
What should we do about the Coronavirus in our business? Whatever will best serve those in your care and those who ought to belong in your care during these times. If their needs changed slightly, respond accordingly in their best interests.
Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.
What real-life difference makers are saying about these products:
This is exceptional. You created something that resonated with me on a deep, personal level. It’s helped me solidify my vision and communicate more clearly.
– Guy W, Coach
“500% return for my fashion store”
They put their clients before self-service which I’m yet to experience anywhere else. I can trust these guys to do whatever it takes to make me move forward. I have 3-5X ROI and +269.2% conversions from these principles.
– Prerna A, Fashion Brand Owner
“This system works for online stores”
I’ve witnessed first-hand how these strategies turn into striking performance increases for online stores. I now leverage them at every opportunity.
– Arnaud S, Serial-Entrepreneur
It's amazing. Before I met these guys, I was thinking of closing my beauty company. But the affect the work these guys can do–and how it affects my sales–has given me (and my brand) new life.
– Opeyemi A, Beauty Brand Owner
"Will have you thinking in new ways"
No matter how well you might think that you know the essence of your company, your brand, and your customers, this will have you thinking about all of those things in a way that you haven't before.
– Fran B, Beauty Brand Owner
"Prospects improved dramatically"
Once I used the mission narrative structure, the quality of prospects improved dramatically. They were often ready to buy by the time they actually reached me.
– Heather P, Business Coach
“Essential for cause-driven biz”
I’ve seen the systems and strategies inside. This is stuff every cause-driven organization needs to know, yet so few do. This is a must-have.
– Zach H, Entrepreneur
“Brings my ideas to life”
These strategies bring levels of engagement for my company that we didn’t have before. It brings my ideas to life and engages my visitors.
– Emily L, Entrepreneur
"Almost get to be in their heads"
It's almost like developing a siren call directly into the hearts and minds of the people that you can best help. So, it's very useful to go through this process whereby you almost get to be in their heads.
– Yvonne H, Business Coach
“Ideas I never would have thought of”
I took this to help me hone my message. They did an A+ job coaching me, giving me marketing ideas I never would have thought of. The best coaching session I've ever had!!!
– Laurie W, Author
“A percentage of everything our clients invest in us goes straight to fighting human trafficking.