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Adam’s Daily Post

Join thousands of readers who read my short daily posts on edutainment, product design and running sustainable creator-led business for over 20 years. Blogging daily since 2017.

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Adam Fairhead Adam Fairhead
Post #2610 • February 10 2025

Ads aren't “too expensive”

“Ads are too expensive.” “Ads don’t work.”

This is only true if you:

  • Copy your competitors blindly
  • Try to please absolutely everybody
  • Try to sell them directly on the timeline
  • Use boring visuals they’d never usually like
  • Write boring things they’d never usually read
  • Don’t invite to something more fun than the timeline

Avoid those mistakes and they’ll surprise you.

Adam Fairhead Adam Fairhead
Post #2609 • February 09 2025

Landing pages are focused on the wrong thing

Most landing pages shouldn’t focus on conversions.

They should focus on:

  • Understanding what preceded them in the CX
  • Being a continuation of what users were enjoying
  • Expanding upon the user narrative, leading to next steps
  • Making signup/onboarding/discovery interesting/useful/exciting

When you focus just on conversions?
You’ll try to squeeze users to do what you want.

When you focus on continuing the experience?
You’ll give users what they actually wanted & want more of.

(Here’s a secret: doing that creates WAY more conversions)

Isn’t that better?

Adam Fairhead Adam Fairhead
Post #2608 • February 08 2025

Great and different

So often, marketing is a byproduct of what companies can get approved—whittled down through layers of ‘feedback’—instead of what customers actually want to experience.

The idea people, the managers that approve those ideas, and most roles that follows simply want to lay low, not rock the boat, collect their paycheck and head into their weekend.

Great ideas don’t get shot down because they’re not great ideas.

But because they’re different.

But the market likes different. Their loss, your opportunity.

Adam Fairhead Adam Fairhead
Post #2607 • February 07 2025

No one is doing it

Fun-fact: Everyone says they listen to customers.

But in reality?

Almost nobody does. It’s a big lie.

This is from hands-on experience looking inside hundreds of businesses over years.

Trust me: almost no one is doing it.

That’s your opportunity.

Adam Fairhead Adam Fairhead
Post #2606 • February 06 2025

Happy creators

So many indies are obsessed with achieving super-successes, that they miss the magic of simply staying afloat at all.

Don’t forget: Most businesses fail. Most.

Being able to earn more than you spend, keep the lights on, do it all again tomorrow, IS successful.

Not having a yacht. Not flexing on each other with so much testosterone everyone risks getting everyone else pregnant.

Not a hot new stayup.

A cool old stay-up.

If more people remembered that, we’d see a lot more exciting products, niche delights, and happy creators in the market.

Adam Fairhead Adam Fairhead
Post #2605 • February 05 2025

Finish the sentence

A “good idea” is an unfinished sentence.

A “good idea for” is getting a little closer.

A “good idea for my audience” is getting closer still.

A “good idea for my audience and my business” is nearly there.

A “good idea for my audience and my business right now” is much more like it.

Finish the sentence. It contains clues.

Adam Fairhead Adam Fairhead
Post #2604 • February 04 2025

Cab vs ride

People don’t buy your ‘product’.

People actually buy:

  • Your customer experience
  • Your user progress-point ascension
  • Your ability to future-pace the solution

Example:

  • A bad cab service sells ‘the cab’.
  • A good cab service sells ‘the ride’.

Isn’t that better?

Adam Fairhead Adam Fairhead
Post #2603 • February 03 2025

Business and LEGO

So many of the ‘rules’ we see in business are a bit like the instruction manuals you’d find in a LEGO box set.

Sure. Follow the rules. Get what’s on the box.

Just like everyone else.

Or throw the rules out, and make your own thing.

Try what’s on the box. Then make something special, something unique, something we’ve never seen before.

That’s why we buy LEGO in the first place, isn’t it?

Adam Fairhead Adam Fairhead
Post #2602 • February 02 2025

Look back

I renewed Apple Music recently to see what their library was shaping up like.

And do you know what?

It remembered everything I listened to five years ago when I was last subscribed.

All evening I’ve been writing and listening to bangers I’d forgotten all about.

The ones that really jump out at me, are the ones I remember listening to while cycling to the beach every day. Particularly because I was just about to buy an indoor bike for the cold icy days that cycling isn’t very smart.

It made me reflect on everything that has happened in that time. Moving countries. Getting married. Starting a family. Moving to the countryside. Business breakthroughs. All of it.

Sometimes, it takes something random like an Apple Music reminder to remind us of just how far we’ve come.

Look back and admire your progress a little more often. There are some bangers.

Adam Fairhead Adam Fairhead
Post #2601 • February 01 2025

Customer churn as an asset

How to turn customer churn into an asset.

There are two types of churn:

#1 You succeeded
Your user had a problem,
They solved the problem with you,
Mission complete.

#2 You failed them
Your user had a problem,
You lost them before it was solved,
Mission failed.

Here’s how to make them both an asset:

For the first kind, have your post-sale create brand champions, so they’ll share their success and invite others to try you too. Every ‘graduating’ user invites 1+ more.

For the second kind, have your post-sale stack wins and future-pace sales so they stay with you until the problem has been solved. Then they become the first kind.

DON’T focus on trying to lower churn.

DO focus on a post-sale experience so good that customer ‘graduations’ mean business growth.

Isn’t that better?

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