Adam’s Daily Post

We’re in December. A month often used to reflect on the passing year.

Except time is a lousy measurement.

We don’t even really know what time is. It’s an abstract, complex way of measuring motion… a fleeting concept we perpetually try to estimate with, predict, and manage.

It doesn’t like to be managed, and its uneven nature makes it almost impossible to predict.

Let’s focus less on reflecting on time gone by, opportunities past, or woulda-coulda-shouldas. And focus more on who we are and what we’re doing right now. It’s all we have, it’s all there is. Much more worthy of our focus than reflections and resolutions.

Some people work hard because they want more, and want to use their work as a means of getting it.

Some people work hard because they have plenty, and want to use their work as a means of expression and joy.

The second crowd tend to create much better work.

And the good news is, most of us can simply choose to be in the second crowd. Plenty is a mindset, not a number.

Ever feel like you’ve got too much to do?

So much that you don’t know where to look next?

Try putting it all in one list.

Everything is there, in an order, from top to bottom.

Great. Now you have one thing at the top.

And just like that, everything else falls away into the background. They’re still there, they still want your help, but they’re not for right now.

There’s only one thing for right now. The one at the top.

So next time you feel overwhelmed, drowning, too much to do…

Just do the one at the top.

When you’re building a project with a team?

You might think the smartest thing to do is trust your team. To “get the right people onto the boat” then trust that they’ll right by you and the project. That they’ll treat you like you expect to be treated.

And if you think that way, you might even be right.

But I find a better route is to learn to trust yourself. To trust that you are reliable, strong, focused, committed, able, skilled, and worthy of everything that lies before you.

That way, if others pull through, lovely.

If they don’t, you still have everything you need, without the sting of disappointment, or worse.

It requires learning to trust yourself. To love yourself. To have confidence in yourself.

For many of us, that’s one of the hardest lesson to learn of all.

Learning it is a life skill that won’t let you down.

Edutainment is not:

• adding cringe jokes
• dancing on TikTok
• novel distraction
• just being silly

Edutainment is:

• increasing ‘attention quality’
• easier user deplatforming
• sustainable acquisition
• higher ROAS potential
• higher CRO potential – brand moat buildin

Brands are only starting to notice.

Not all “hard work” is created equal.

If you find yourself working on…

• Abandoned intent sequences
• Redeeming bounce rates
• Struggling for ROAS
• Fighting low CTRs

That’s not working hard.
That’s making work, hard.

Consider instead working on…

• Listening to customers more
• Making what they actually want
• Making it fun for them to experience

That works hard.
Even when you’re hardly working.

Isn’t that better?

Can ‘edutainment’ improve your cold outbound?

You bet your booty it can:

Bad outbound:

• Is pushy
• Is boring
• Pitches product
• Same for everyone

Good outbound:

• Attracts
• Is enjoyable
• Fixes a problem
• Made just for them

The ultimate response of bad outbound:
= “OK fine”

The typical response of good outbound:
= “Thank you so much this is great”

You get that by sending:

• What people actually want
• How they want to receive it
• Un-ignorably well-executed

Isn’t that better?

If you use Gmail and get marked as spam by 0.3% of email receipients, you’re done.

Some find this terrifying.

I think it’s liberating.

If you don’t spam, only mail people who want to hear from you, you always send great things, and you always make it clear how to stop receiving mail, you have no problem.

If you’re thinking of breaking any of those rules, you should be terrified.

Or, better yet, you should consider doing better.

That thing you want to make?

The bad news is, someone probably already made something just like that.

The good news is, that’s all the belief you need to know you can do it too.

Permission granted.

Black Friday is a trick

Your brand must avoid these pitfalls…

• Deep discounts
• Flash-sale language
• Pre/post event price manipulation

These things teach users you’re overpriced.

Try this instead…

• Offer a seasonal/event bonus
• Make the bonus limited-edition

These things build excitement & add value.

Isn’t that better?