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Adam’s Daily Post

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Adam Fairhead Adam Fairhead
November 28 2022

Maybe you have exactly what it takes

Your competition isn’t as scary as you might think it is.

They also hesitate, wondering if they’re doing the right thing.

They also worry, wondering if their competitors are outmanoeuvring them behind the scenes.

They also dream, playing with ideas in their minds that may (or may not) see the light of day.

They also wrestle with people problems, payroll, ill-timed quits, software issues, and self-doubts.

Maybe there’s nothing to fear.

Maybe you have exactly what it takes do bring your vision to life.

Adam Fairhead Adam Fairhead
November 27 2022

Actions speak louder than recessions

2023 is on the horizon…

It’ll be an interesting year…

And it’s tempting to focus entirely upon 2023 because of it…

…But what about 2033?

Whatever 2023 brings, 2033 is still a decade of ideas, building, love and care away…

…So be brave, bring your best, and let your actions speak louder than recessions.

Adam Fairhead Adam Fairhead
November 26 2022

The varying prices of free

Is free always worth the same?

A free guide is typically valued at $0 because it doesn’t cost anything.

A $49 guide that is reduced to free has a higher perceived value to newcomers (somewhere between $0 and $49) but costs you a lot of goodwill with those who paid $49 for it.

A $49 guide that includes a free extra for a limited time is still worth $49.

A $49 guide that includes a a free extra that normally costs $19 is worth $68, unless the value of the extra is contrived, in which case it has a negative affect on the $49 value.

Free and $0 are not always the same thing.

Free is often leaned upon to try and incentivise sales for those who lack confidence in their work and those who wish to artificially inflate value beyond their efforts.

But free can also be a way of showing care, consideration, affection and protection to those you wish to serve.

Use free carefully.

Adam Fairhead Adam Fairhead
November 25 2022

What if we treated it as necessary

What if we treated it as necessary?

It’s easy to hesitate about investing in brand development, until we treat it as necessary. Because unless that brand is going to be sold in 24 months, it is necessary.

It’s easy to hesitate about investing in activity that contribute directly toward revenue generation, until we treat it as necessary. Because unless we don’t want high probability of surviving the recession, it is necessary.

It’s easy to postpone a dinner date with your family, thinking next week will be just fine, until we treat it as necessary. Because unless we want to pass on the limited time we have with those we love, it is necessary.

It’s easy to hesitate, postpone, delay, over-analyse, or agonise over things.

Until we treat them as necessary.

Then things get real easy.

Adam Fairhead Adam Fairhead
November 24 2022

The real value of brand building

People often seem to struggle with valuing brands, and brand-building activities.

Here’s how to value them:

Bank accounts holds money. “Making bank” means accruing money.

Brands holds relational equity with a community. “Building brand” means accruing relational equity with a community.

A bank account without a positive balance is worth $0, tops. Same goes for a brand that doesn’t carry a positive balance in relational equity with the community it exists to serve.

If you make an Ask, you spend that equity. If the Ask pays off, you get it back.

Sales is hard if you attempt to transact with no balance. Sales is easy if you have a positive balance to spend from.

Growth is easy if you get a return on equity invested. You get that return by spending it on an ask that pays off for the buyer, because they’ll re-deposit their relational equity with interest.

With this in mind, brand building isn’t at odds with revenue generation… it’s the force multiplier to your revenue generation goals you wish you had but couldn’t see, because you hadn’t defined “brand” the right way. You may have been measuring the container (0) not the balance ($$$).

Short-termism might suggest valuing business development based on a quarterly scope… where brand building sounds like a fluffy distraction.

But if you can look beyond the quarter, you might find that brand development is the silver bullet you’ve been looking for all along.

Adam Fairhead Adam Fairhead
November 23 2022

It doesn’t have to be hard

Outbound sales doesn’t have to be hard: just make something really, really good and give it to your people.

Advertising doesn’t have to be hard: just create what your people want to see, and show it to them.

Sales doesn’t have to be hard: just go give your people what they want and make it safe for them.

Marketing doesn’t have to be hard: just give your people gifts and let some recipients tell their friends.

Product dev doesn’t have to be hard: just listen to the feedback of your people and then act on it.

Sales copy doesn’t have to be hard: just listen to what your people struggle with and what they want, and empathise with it.

Growing a team doesn’t have to be hard: just know what your people want and give it to them.

It might not be easy…

But it doesn’t have to be hard.

Just to look to your people with a heart of service and maintain the courage to do the work.

Adam Fairhead Adam Fairhead
November 22 2022

The Every Day Test

What could you do every day?

Where the thought of having to do it again tomorrow is just… a joy?

For instance, I could build worlds every single day. Fill ’em with characters, stories and mottos that make us better. Flesh ’em out with toys and books and lessons to be learned.

Golly-gosh, the fun!

You probably have some things that get the same reaction out of you.

Some “I could do this every day” things.

Do those things every day. And give the rest of us the opportunity to experience your magic.

Adam Fairhead Adam Fairhead
November 21 2022

Identity Barrier

Sometimes we do and think things because we believe them to be right.

And other times, we do them because we because them to be right once… but they became part of our identity, and now we can’t accept that we might have changed our minds, because that would change our identity.

Maybe our political views changed but we built a reputation in our peer group around our old views.

Or perhaps your personal brand stands for something, but now you believe something else and feel stuck about what to do with that.

Identity is a potent force and integral to how us humans interface with the world around us.

But it can also be a barrier to our growth if we’re not paying attention, willing to change, and willing to admit we’re wrong sometimes.

Adam Fairhead Adam Fairhead
November 20 2022

Thinking in pictures and words

Thinking in words is a vastly different mental process exercise to thinking in pictures.

Drawing, doodling and sketching ideas is easy and natural for me, so I explore ideas in that way by default. Folks who work with me all know how feedback is likely to be a doodle rather than writing!

But thinking in words is important too… that’s why I’ve made publishing a blog post a daily discipline (for almost five years straight!) – in hope that it’ll get a bit easier for me!

If words are easy for you, try drawing…

If drawing is easy for you, try writing…

One will come easier than the other. You may even feel like dismissing the benefits of the other.

Try making it a daily exercise.

Just watch what it does to your mind and your ability to think divergent.

Adam Fairhead Adam Fairhead
November 19 2022

Difficult is good for you

What do small businesses, new ideas, and projects that challenge the status quo have in common?

They’re all a struggle. Most of them don’t work, for a vast number of potential reasons. They fit you with fears and doubts, days where you can’t wait to get out of bed and days where you feel your bones are too heavy to rise up yet again.

What else do they have in common?

They’re all good for us. Challenge is good. It makes us stronger, it makes us grow. As children, we have another word for ‘struggle’ and ‘challenge’. As children, we call it ‘play’ and ‘fun’.

When the struggle feels horrid, you’ve grown up too much.

Go back to the way of children.

Rise and play.

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