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Adam Fairhead Adam Fairhead
September 28 2022

When the recession comes

Sexy businesses tend to be great at spending money. Raising it and spending it. Perhaps on full-page spreads, nice offices, and tweaking the logo… just one more time. Then raising some more.

Unsexy businesses tend to be great at earning money. Working hard and earring it. Then working hard some more, and earning some more.

When the recession comes, earning is a useful set of skills.

It’s worth prioritising that set of skills.

Adam Fairhead Adam Fairhead
September 27 2022

Perspective in trials

There may be a huge obstacle in your way at the moment.

Today, it’s really huge.

Next month, it’ll have been big.

Next year, it was a challenge.

In a decade, it was just a thing, if you even think about it anymore.

In trials, we’re easily led away from perspective.

Go back.

Adam Fairhead Adam Fairhead
September 26 2022

Recession. Be kind.

Creators, builders, entrepreneurs and makers:

In case you need to hear this today…

Yes, there’s a recession coming. It has been looming for a while.

And yes, you’ve felt it for a while. Those who buy from you and sell to you have too.

And yes, things are hard, and getting harder.

But.

Please.

Remember to be kind to yourself.

Adam Fairhead Adam Fairhead
September 25 2022

Ban or Serve

When we see grinders and spammers, we all think the same thing.

Ban them… kick them out… protect the others.

And this is often the right course of action.

But remember…

Each one of them is a real person, trying to find their way online, and you happen to have crossed paths with one another. Your interaction could leave them better than you found them, if you choose for it to.

Each one of them is struggling with their own stuff, and you’re experiencing them in that moment with their baggage included. Your words and actions can reenforce their issues, or change their course for the better, whether you realise it or not, if you choose for it to.

Sometimes the best service we can give them is a respectful ban, perhaps with some positive words to help them on their way.

And sometimes, you may have one of your best future fans in front of you, crying out for your help and service.

They’re people. Be kind.

Adam Fairhead Adam Fairhead
September 24 2022

Even getting to build

A quick reminder, friends:

You do not need permission to create and build.

We get to take courses and watch videos online that show us how to make things we don’t yet know how to make. Previous generations didn’t have that.

We get to work jobs then create, or work a job we get to create in, or even run creative projects of our own that can touch thousands of lives. Previous generations didn’t have that.

We get to connect with diverse talent and test ideas quickly in communities aligned with a common vision for the future, without even knowing their real names. Previous generations didn’t have that.

We are not restricted by a lack of permission or opportunity.

The only thing holding us back is the willingness to try.

Adam Fairhead Adam Fairhead
September 23 2022

It’d be odd if

Most traders underperform vs their benchmarks. But it’d be odd if it were any different — it’s not a scam, rather it would appear to be one were it to be different.

Most websites don’t show up on page 1 of Google. But it’d be odd if it were any different — it’s not a scam, it’s just how it works if there is to be a ‘page 1’ at all.

Most creative projects don’t get seen by many people. But it’d be odd if it were any different — it’s not a scam, it’s just the supply/demand of attention.

The only way to change the odds is to forget about the outcome altogether and fall in love with the process with patience and commitment to doing your best work.

And it’d be odd if that were any different.

Adam Fairhead Adam Fairhead
September 22 2022

Parties vs Community get-togethers

What’s the difference between a party and a community get-together?

A party is normally a place where folks go to stick with their clique, show their face and consume what’s there. We have a one-way relationship with parties.

A community get-together is a place where folks go to love on their people, relish every moment and contribute as much as they can. We have a two-way relationship with these.

I’m not big on parties. But I LOVE community get-togethers.

We have the opportunity to treat our work like a party (something for people to consume and review) or like a community get-together (a place for people to contribute and improve with you).

The choice is yours.

Adam Fairhead Adam Fairhead
September 21 2022

It changes when we change it

If we do things we hate because we need money for things we like, we’ll filling our lives with things we hate so we can have a few likeable souvenirs to come home to.

If we don’t buy into new ideas and products that reflect a future we want to live in, we’ll fill our lives with things that don’t, and wonder why nothing seems to change.

If we want for someone else to make things better, we’ll be waiting for a long time.

Things change when we’re the change… and we tell our friends.

That’s how movements are made.

Adam Fairhead Adam Fairhead
September 20 2022

Boiling the ocean isn’t required

Launching projects during a recession feels scary.

But does it need to?

When ‘everyone’ is cutting back, don’t sell to ‘everyone’. After all, they’re cutting back, right?

When ‘your chosen few’ want to support you, sell to ‘your chosen few’. After all, they want to support you right?

Could it be that simple?

Only if we focus on those we wish to serve, and ignore the rest.

Boiling the ocean isn’t required.

Adam Fairhead Adam Fairhead
September 19 2022

Impossibowait

I made a new word:

Impossibowait.

It’s an alternative to the word, “impossible”.

When we say, “impossible”, what we mean is that we think something simply cannot be achieved.

But we also know, if we think about it, that very few things are actually impossible.

“Impossibowait” ends the word by putting you on the hook. An acknowledgement that you’ve stumbled upon something magical: the opportunity to innovate, to try something new, to try something that might not work.

“It’s impossible… oh wait, no it’s not, and here’s why…”

Impossibowait.

Of course, this is now a serious word. But it’s a serious reminder, for each time we think something can’t be done.

It might just be doable.

And it might even be doable by you.

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