Ads aren't “too expensive”
“Ads are too expensive.” “Ads don’t work.”
This is only true if you:
- Copy your competitors blindly
- Try to please absolutely everybody
- Try to sell them directly on the timeline
- Use boring visuals they’d never usually like
- Write boring things they’d never usually read
- Don’t invite to something more fun than the timeline
Avoid those mistakes and they’ll surprise you.