What’s the point…
…In this sentence? Words that don’t create intentional change are better left unsaid.
…In this post? Content that doesn’t create a change for those it was made for are better left unpublished.
…In that product or service? Offers that don’t create real transformation for their target markets are better off discontinued.
…In that company? Teams doing unimportant work that doesn’t create a net-positive impact on the world are better off insolvent.
When it comes to your meaningful work, the value you produce for the marketplace, and the story you tell… what’s the point?