When marketers disagree

When two marketers disagree,

They have this in common:

They’re both revealing their lack of experience.

Example 1:

• ‘Test everything, it’s the only way’
• ‘Test nothing, they need you to decide’

What page? For whom? What stage? What campaign?
The argument simply reveals inexperience.

Example 2:

• ‘Social images good, videos bad’
• ‘Social videos good, images bad’

What medium? What platform? What audience?
The argument simply reveals inexperience.

Good marketing isn’t about using dogmas to sell services.

Good marketing is what users want, how they want it, done well.

Now you can ignore the dogmas and focus on what matters.

What do you think?