Optimising for the wrong thing

The problem with:

• irresistible offers
• website optimisation
• marketing automation

…is that they’re normally optimising the wrong thing.

You don’t need to:

• Make bigger promises
• Hound them over email
• Convince people to click

You simply need to:

• Give them what they want
• Make it enjoyable for them
• Make it so good they tell others

Optimise for that.