Avoid bad marketing automation

Avoid marketing automation, unless it achieves these things.

Users should feel it results in:

• Greater user context
• Better experience
• More enjoyable
• Faster service
• Easier to use

And never feel:

• Unseen/unheard by the business
• Like it’d be more fun if manual
• Like no one cared to show up
• Like it’d be easier if manual

Automation should be “you, but better”.