Adam’s Daily Post

Q: What do social templates and brand templates have in common?

A: They both stink. You can’t stand out by blending in.

This is your Friday reminder to:

• Learn your audience’s weird quirks
• Make those your weird quirks
• Amplify those weird quirks.

So.


So in this week’s newsletter:

• More on this topic
• Syed drops wisdom
• Sedgwick works out LinkedIn

Drops in a few hours at https://theproductoon.com.

This is what your competitors think is a great ad.

So it begs the question:

• Why not create what buyers actually like seeing?
• Why not do what the competition are afraid of?
• Why not stand out instead of following trends?

The biggest players in your space are afraid of crazy-good experiences you could make.

Make ‘em sweat.

Good marketers VS Great marketers

The great ones do 3 things differently:

1. They learn WHAT the audience wants
2. They learn HOW they want to get it
3. They SMASH the two together

And they have PROCESS for it.

E.g. I use edutainment frameworks like:

• “Dirty Taxi” structure
• “What they’d rather be doing” method
• “BBQ Chip” formula
• “Dead Fish” funnel
• “Lesson Arc”

But there are many ways to get it done.

Just get those 3 things right, and put some process around it for consistent results.

Boom, welcome to the Great club.

“No work is beneath me.”

The funny thing about this quote is the unit of measurement.

Normally, the unit is determined by peers, culture, gurus… pressures. External pressures. Pressures that have nothing to do with you, your desires, your enjoyment, your life.

Where things get good are when you choose your own unit of measurement.

Then, you can be doing something ‘beneath’ for someone else, and love life.

Then, you can be doing something ‘above’ for someone else, yet still hate it.

The best thing we can do with a career is remember to choose our own unit for measuring our lives.

Nobody else cares. They only ever look to compare themselves, as a salve to their own insecurities.

Micro-managers say: “This might not work, so I need to get involved and ensure it won’t.”

Leaders say: “This might not work, so I need to get out of the way and ensure it will.”

Smart people often look dumb at first glance.

They’re busy saying “I don’t know, I’ll go find out” all the time.

Dumb people often look smart at first glance.

They’re busy saying “I know everything” all the time.

I like it when things are ‘hard’.

‘Easy’ means there’s a mad rush of craziness… then it’s back to hard again.

‘Hard’ is calm. ‘Hard’ has low competition.

‘Hard’ is the new easy.

The reason

• cold email is easy…
• cold dms are easy…
• cold calls are easy…
• paid ads are easy…
• sponsors are easy…

(at least, from personal experience…)
…is because no one is prepared to lead with real value.

People want to SEND fast, automated, and scalable

But people want to RECEIVE what they truly want, how they enjoy receiving it, un-ignorably well built.

It’s not as fast. Or as automated. Or as scalable.
But when you hit 1/10 instead of 1/1,000, does it need to be?

Marketers like to talk about “owned audiences”.

They think because they have an email addresss, it’s an “owned audience”.

They’re wrong.

Having an email address in your database hasn’t “earned” you the right to be heard. Or liked. Or bought from.

You “own” the database… but you don’t own the records.

So put on a show worthy of their attention, affection, and consideration.

Savvy buyers hate upsells.

Savvy buyers love getting more of what they love.

What’s the difference?

It feels like an “upsell” when the seller:

• asks for more than they gave (so far)
• still has promises outstanding

Its feels like “more of what they love” when they:

• ask for less than they gave (positive balance)
• overdelivered on all past promises

So give ’em what they want. Give it how they want it. And let ’em ask for more.