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500: Your Work VS Your Marketing

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These two things can work together, or they can be at odds with each other. Most of the time, the latter is true:

  • When you do great work, you focus on making it the best the world has ever seen. It’s why you got into business as a team in the first place, isn’t it?
  • What about sharing it with the world? It can feel like a distraction or a disservice to your talents to focus on that rather than doing the doing.
  • But the real disservice is not elevating your market communication to the level of quality and elegance of the work you render to that market.

To riff on the popular tree metaphor, “If a product enters the market, but nobody clearly hears it enter, does it even exist?” Raise your marketing and communication skills to the level of your work.

Tip: Use a tried-and-tested system when you do this. is ours, if you’d like to use it.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.