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488: “This might not work”

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When we do work that matters, it’s important to remember, “this might not work”:

  • When looking for partners, we can extend camaraderie or desperation, depending on our relationship with this phrase. Are we okay with the risk, or are we looking for someone to assume the responsibility?
  • When looking for fellow team members, we can extend fellowship or fear, depending on our cultural alignment with this phrase. Do we all know the risks, have we all committed to do our bit?
  • When looking for customers or clients, we can extend scarcity or abundance, depending on our peace with this phrase. Do we believe there is plenty of business to go around, or do we sign up anyone regardless of fit just to get the money?

Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

(Tip: Good communication attracts the right people and repels the wrong people, and makes enrollment that much easier. can help with that.)


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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