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488: “This might not work”

When we do work that matters, it’s important to remember, “this might not work”:

  • When looking for partners, we can extend camaraderie or desperation, depending on our relationship with this phrase. Are we okay with the risk, or are we looking for someone to assume the responsibility?
  • When looking for fellow team members, we can extend fellowship or fear, depending on our cultural alignment with this phrase. Do we all know the risks, have we all committed to do our bit?
  • When looking for customers or clients, we can extend scarcity or abundance, depending on our peace with this phrase. Do we believe there is plenty of business to go around, or do we sign up anyone regardless of fit just to get the money?

Risk and responsibility come with the act of doing work that matters. If we can’t embrace it, why do it at all?

(Tip: Good communication attracts the right people and repels the wrong people, and makes enrollment that much easier. tryABC.net can help with that.)

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

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DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.