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489: Serve Your Market Better By Remembering This Phrase

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When you create value for your audience, be it paid or unpaid, what’s the driving incentive?

  • ‘I want them to buy more stuff.’ This may be true, but if that’s your reason, you’re trading your fiduciary hat for one of a street merchant. That’s perhaps not the look you’re going for, nor is it the motivation you’d like to extend to your audience.
  • ‘I need to support my chosen cause.’ This may be true, and it’ll even resonate if you’re speaking to a true fan. But what about everyone else? In those cases, you’re trading your position for one of a beggar. Again, not the look you’re going for.
  • ‘It’s my moral responsibility.’ This is true if you have a lot of value to share with the market, and for reasons that will also contribute to the change you wish to create in the world. This focuses you on helping people for the sake of helping people.

If you carry the phrase, “It’s my moral responsibility” into every opportunity to serve, you’ll serve more fully and intimately. In turn, it just so happens that you’ll get the other things you wanted, too.

(Tip: Weave this heart of service into the way you speak to the market. can help you do exactly that.)


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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