489: Serve Your Market Better By Remembering This Phrase
April 14 2019
When you create value for your audience, be it paid or unpaid, what’s the driving incentive?
‘I want them to buy more stuff.’ This may be true, but if that’s your reason, you’re trading your fiduciary hat for one of a street merchant. That’s perhaps not the look you’re going for, nor is it the motivation you’d like to extend to your audience.
‘I need to support my chosen cause.’ This may be true, and it’ll even resonate if you’re speaking to a true fan. But what about everyone else? In those cases, you’re trading your position for one of a beggar. Again, not the look you’re going for.
‘It’s my moral responsibility.’ This is true if you have a lot of value to share with the market, and for reasons that will also contribute to the change you wish to create in the world. This focuses you on helping people for the sake of helping people.
If you carry the phrase, “It’s my moral responsibility” into every opportunity to serve, you’ll serve more fully and intimately. In turn, it just so happens that you’ll get the other things you wanted, too.
(Tip: Weave this heart of service into the way you speak to the market. tryABC.net can help you do exactly that.)
“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.
New tools mean you could get the same at what you do, differently. A new email app that is basically just the same but different? Great, now you need to learn how to be the same as you already were. An improved technology that creates the same result in a different way? Great, now you’ll achieve the same, slower.
The dip in practice and focus means they’re not so great anymore. So the endorsements and promos dry up.
Maybe it’s not the endorsements and promos that need your focus.
Maybe you simply need to continue to practice and focus.
Then – and only then – does an offer become viable, congruent with the slices of belief that preceded it. For example, the offer to start along the journey of the above system, based on the above idea, with no risk to me whatsoever, becomes only logical for me to accept.
It’s far better to feel those signals – and have the opportunity to act positively toward them – than to have no signal at all.
What signals do you experience in your inner-word? Are you listening to them, or pushing them down because “you’re not supposed to have them”?
You kept it because the experience was great. Because it drew you closer to a brand you’ve come to value. It was so good, you kept the box.
Question time: how can you create an experience so great for those in your care, that they “keep the box”?