504: Are You An “Up Down” Or A “Left Right” Company?
April 29 2019
It sounds like a cheat code for a video game, but it’s actually something more profound.
Most businesses are “up down” when they should be “left right”:
The “up down” business mindset: For me to grow (up), you must shrink (down). For us to win in this market (up), you must lose (down). For you to have a success (up) is detrimental to our progress (down). Here there’s a regressive attitude of finite possibilities.
The “left right” business mindset: I’m going to grow (left), who’s with me (right)? I’ve spotted an opportunity to make a change in this industry (left), let’s make that change together (right). Here there’s an abundance of opportunity to collaborate and grow together.
All ships rise when we realize we can collaborate instead of tearing each other apart in the marketplace. What direction are you going in? Will it take you where you want to go?
Tip: This is addressed with the quality of our communication with our market. BuiltForImpact.net can help you stand out in the market.
People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?
They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).
Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?
When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?
When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.
“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.