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493: When ‘Good Service’ Ruins Your Brand

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Turns out the customer isn’t always right. We have two choices when we hear a request from someone we wish to serve:

  • ‘Yes that’s fine’ is fine, unless you’re pandering for the sale. Oftentimes, there’s a better way, and not doing the emotional labor of educating your prospect commoditizes you into a replaceable cog in their wheel.
  • ‘There’s a better way’ is what we say when we care enough about the results of our prospect to propose something different; a different product, order volume, or frequency of purchase. This self-elected fiduciary role sets you apart.

“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?

(Tip: The best way to educate prospects is through a good narrative. tryABC.net can help you get clear on what that narrative should be.)

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609: The Little Things We Buy

There are many items that we must keep stocked in our companies. These are just three that are frequently ‘out of stock’. Do you have enough respect, discipline and empathy in stock for your customers?

You are creating what matters.

So how can we help you
sell it better & make more impact?

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