April 18, 2019 Daily Post
Turns out the customer isn’t always right. We have two choices when we hear a request from someone we wish to serve:
“The customer is always right” is a fast-track to commoditizing yourself into a replaceable cog. Do you have the confidence to show your market a better way?
(Tip: The best way to educate prospects is through a good narrative. tryABC.net can help you get clear on what that narrative should be.)