Get these posts delivered to your inbox once a week:

April 11, 2019     Daily Post

How Do You Make Your Audience Feel?

Here’s a question our Creative team asks our clients all the time. And it’s incidentally a question we’re asking ourselves in the content experiments that we run.

“How do we want people to FEEL after experiencing your marketing?”

We have options, and we just need to pick one, for example:

  1. Adventurous?
  2. Amused?
  3. Emotive?
  4. Inspired?
  5. Surprised?

When people visit your website, or see your ads, or watch your videos, or buy your products and services, is this feeling present in every place your audience can interact with you?

If not, why not?

(Tip: Communication is key: will help you go deeper into the emotions of your audience)