April 05, 2019 Daily Post
The desire for an item or solution is what we focus a lot of our attention on: does the prospect want it or not?
Cause-driven companies can go one step further:
Your job is to communicate that shared belief everywhere you go, beyond simply building desire. It’s part of what makes your cause-driven operation so great.
(Tip: Communicating shared belief is hugely powerful when done right. tryABC.net will sort that right out.)