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505: How To Make Things Happen

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What does your company, and water, have in common?

It’s not the oft-celebrated-yet-normally-short-lived ‘hustle’ that makes things happen in our companies.

Rather, it’s the act of behaving like moving water:

So here’s the first point. A strong current pushes everything forward. Think about it. A strong current can power (or destroy) cities. It can carve a path through a mountain, right? When there’s an obstacle, it either finds a new path, or–over time–makes a way right through it. It’s not rushing. It’s not stressing. It just continues to flow.

So question number one: How could you mimic this behavior, and what would that do for your health, wealth, and impact?

Okay. Now conversely…

What happens without good leadership and good communication?

Well… without good leadership and good communication, we’re not like running water, we have no current, we’re more like sitting water. And like sitting water, this only creates stench and bacteria. Like sitting water, it settles into the lowest point. And that’s all in stark contrast to the creative–or destructive–power of a current, isn’t it?

So what can we learn from this. When we’re doing important work, it’s our responsibility to be the current. It creates change for our peers, our market, and our culture. Leave the sitting water approach for others.

Here’s a tip: Increasing your company’s communication skills through better marketing can transform your presence, sales, and impact – it’s your current. BuiltForImpact.net can help make that happen.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

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937: Connecting With Ideal Clients

When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.