Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
490: What We Can’t See In Ourselves That Holds Us Back
April 15 2019
Ever watched one of those TV shows like Kitchen Nightmares or Hotel Inspector?
The ones where a guru enters a restaurant or hotel and picks it to shreds, revealing 2-3 key alterations that will change their lives?
We watch thinking, “Gosh, how obvious, how did they survive this long?” Thing is, we’re all that restaurant or hotel owner:
- There are those in the market who are mediocre compared to us. We can look at their operations and clearly see our advantage.
- There are others who have surpassed us. All of us. They could look back at our operations and see what we’re missing, too.
- Our skills got us where we are so far. We’re doing the best we can with what we know and what we have. But we can do better.
As cause-driven businesses, the better we do, the more impact we create. We would all benefit from asking ourselves, “What would the hotel inspector say about our operation”?
(Tip: Those shows often focus on communication and marketing. tryABC.net can help you with that.)
