Contact Us

502: Your Business Needs A Chisel

Post thumbnail

The chisel is the most underrated tool in business.

The Egyptians figured out that bashing things without one was inefficient all the way back in 8,000 BC… so why do businesses do it in 2019?

  • It requires focus and aim. Focus can be hard enough when we’re told how many things we ought to be doing. But aim requires us to be proficient in our focus, ignoring other distractions around us.
  • It requires commitment. We know things will change when we commit to focusing on a particular change in our work. What’s our relationship with change? Are we ready for change?
  • It requires specialized investment. A hammer is all-purpose, everyone has one. But a chisel? Do we want to make the investment, even though it will create significant results for us?

The temptation is to approach our product development, our marketing, our advertising and our operations with just a hammer. It feels safer, easier.

Less change will happen. But is that the kind of business we want to belong to?

Tip: In marketing, the chisel is the quality of your communication skills. BuiltForImpact.net can help with that.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.