April 27, 2019 Daily Post
The chisel is the most underrated tool in business.
The Egyptians figured out that bashing things without one was inefficient all the way back in 8,000 BC… so why do businesses do it in 2019?
The temptation is to approach our product development, our marketing, our advertising and our operations with just a hammer. It feels safer, easier.
Less change will happen. But is that the kind of business we want to belong to?
Tip: In marketing, the chisel is the quality of your communication skills. BuiltForImpact.net can help with that.