Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
April 16 2019
In your cause-driven company, you just need one thing:
- One acquisition channel can take you to the next level. If you target the right people and say the right things to them, one channel is all you need.
- One service system can change the industry. If you build the right thing for the right people and make the experience exquisite, one service is all you need.
- One retention model can explode your company. If you develop your world around your audience’s needs rather than your own desires, retention takes care of itself.
Expanding your work without focus or results is ‘diluting’, not ‘expanding’.
One acquisition channel, service system and retention model is all you need to grow to wild new heights.
(Tip: These pieces live and die on good communication. tryABC.net can help you with that.)