Skip to content

Archive of posts from November 2021

Adam Fairhead Adam Fairhead
Post #1453 • November 30 2021

Achieving more, more quickly

Have you ever tried rushing to get something done more quickly?

Did it, on reflection, achieve much of anything, all that much faster?

…Then why not try choosing a fun, sustainable pace, instead?

What if that were to be the path to achieving more in a smaller space of time?

Adam Fairhead Adam Fairhead
Post #1452 • November 29 2021

The best part about scars, failures and shortcomings

Scars, failures and shortcomings make the work better.

How?

Scars reveal that you experienced something difficult, but were the stronger of the two.

Failures reveal that you tried something difficult, and learned a lesson that will make that difficult thing more likely to be accomplished by you than by someone who had not.

Shortcomings reveal that you have still yet work to do, and that your very best has yet to be experienced by the world.

How could these things...

Adam Fairhead Adam Fairhead
Post #1451 • November 28 2021

Judging communities

Judging a community you don’t actively participate in isn’t really judging community.
It’s judging what things look like when you’re not around.

Surely that must make it worse, right?

Try actively engaging.
Showing up.
Bringing your skills and your talents.
Over and over again.

Try getting to know the others.
Making friends.
Supporting others.
Sharing in the ups and downs.

Try making things better because you’re there.
Fixing the broken things you...

Adam Fairhead Adam Fairhead
Post #1450 • November 27 2021

Responsible Opportunity

The energy of opportunity can be our downfall if not wielded properly.

When you see it all around you, the temptation is to chase all of it.

Yet doing so means you catch none.

When you see how great each can become, the temptation is to pile every hour you have into it.

Yet doing so means you lose the ability to see the beauty of opportunity.

Flowers bloom and die, books get bought but not read, family members get...

Adam Fairhead Adam Fairhead
Post #1449 • November 26 2021

The journey, the destination, the company

Which is more important?

The journey is the ride — the highs and lows – that take you to the destination.

The destination is the goal — the target that you set – that all the work is designed to take you to.

The company – those you journey with – determine whether it will be an enjoyable, fulfilling, meaningful journey… one that brings out the best in you and helps you thrive along the way… or one that steals...

Adam Fairhead Adam Fairhead
Post #1448 • November 25 2021

Brave Meetings

There’s a piece of work in your future…

One that you’ll collaborate with someone on…

Someone you’ve not met, yet.

But you’ll show up in the market.
In your communities.
On your social platforms.

And you’ll find them.
Or maybe they’ll find you.
It doesn’t matter.

When you meet, the great work may not be immediately obvious.

But it will become obvious as you show up fully to the relationships in your life, and eyes open...

Adam Fairhead Adam Fairhead
Post #1447 • November 24 2021

Gatherings vs Groups

The market is where we gather.
A vibrant, organic, chaotic cocktail of energy flowing between buyers and sellers.

A community is also where we gather.
A vibrant, organic, uniform camaraderie flowing between those with shared goals.

We need both.

One to engage in society, bring our skills to bear, and share meaningful work.

And one to find peace, a safe place to germinate new ideas and grow together.

We need you to have both. So you can be...

Adam Fairhead Adam Fairhead
Post #1446 • November 23 2021

The right time is a mindset, not a time

You know that really important project you’ve been sitting on?

The one you’d love to make and release to the world, but it’s not the right time yet?

It might be time to take a look at it.

There is no “right time” in space-time.

There is only being mentally ready or mentally not ready.

If you’re mentally ready, it’s time. Now you can execute.
If you’re not mentally ready, it’s not time. It’s never time.

Understanding the difference...

Adam Fairhead Adam Fairhead
Post #1445 • November 22 2021

Understanding how speed is a variable

You’ve probably heard that speed is a variable of success in your work.

But you also probably misinterpreted the statement.

“Speed is a variable” is not the same as “Going fast is necessary”.

‘Speed’ is knowing the pace at which something moves.
‘Variable’ is an element or factor.

So what it really means is, “Knowing the pace of your movement is an element of success.”

There are times to go fast.
There are times for slowing down.
...

Adam Fairhead Adam Fairhead
Post #1444 • November 21 2021

The Courage To Try

Industries are on their knees due to covid…

“My market crashed, who’s going to pay my bills?”
“Our business closed, who’s responsible for this?”
“Who’s gonna pay for all this?”

Here’s a different take:

This is one of the joys of a free, open market…

…of a market that changes all the time.

It changes because of world events…
Disasters…
Customer demand…
Competition…
Technical breakthroughs…

…It just keeps changing

That means that there is...

Adam Fairhead Adam Fairhead
Post #1443 • November 20 2021

Business Virtues

What’s the formula for a resilient business?

Courage = start that business
Wisdom = know how to run it
Justice = know why you run it
Temperance = know when to run it

Combine all 4 = Resilient business

Now here’s the secret:

These four elements are the core virtues as defined by Xeno of Citium many moons ago.

They became the core pillars of Stoicism.

Many more business lessons can be found in philosophy. They’ll transform...

Adam Fairhead Adam Fairhead
Post #1442 • November 19 2021

Dear Negative Self Talk

Dear ‘Negative Self Talk’,

It’s been a good run.

We’ve shared decades together. Good times and bad.

But I’m sorry to say, you’ve been a bit of a downer in my life over the years.

And it’s time to say goodbye.

I’m going to be hanging out with ‘Positive Self Talk’ from now on.

He’s cool, supportive, and he speaks the truth.

All the best in the future,

Adam

Adam Fairhead Adam Fairhead
Post #1441 • November 18 2021

Profitable Courage

Hot new VC startup: Millions in revenue, annual net loss. We see this all the time.

My lil’ company: Stable & fun, profitable every year, exciting projects, a joy to work on. This is rare.

Look after your customers and they’ll look after you as a provider.

Look after your holders and they’ll look after you as a creator.

If you’re not creating, we’d all love to see what’s inside you.

Stable and profitable fun could be right on the...

Adam Fairhead Adam Fairhead
Post #1440 • November 17 2021

Eyes to see web3

Whether you love or hate NFTs…

Accelerated community connection is good.
After all, that’s a huge part of what makes NFT collections valuable.

Privacy-powered accountable tech is good.
After all, that’s a huge part of what makes NFT utilities valuable.

Art is good.
After all, that’s a huge part of what makes the NFT itself valuable.

Opportunity is everywhere you look.

You just need eyes to see.

Adam Fairhead Adam Fairhead
Post #1439 • November 16 2021

Abuse and Marketing Lessons

What abuse, loss, and blackmail taught me about “Modern Marketing” and being a creator:

(For context, those are all things that my wife and I have experienced at scale over our lives… they’re personal… but they teach some valuable lessons that will help you on your journey as a creator)

#1 Meet in the narrow

When you realise that things can’t take away your reason, virtues, and principles…the game changes.

You get permission (from yourself) to be yourself &...

Adam Fairhead Adam Fairhead
Post #1438 • November 15 2021

Catching up!

I had to take a few days off writing my daily blog.

More than a few days, actually close to a month.

Life was coming at us pretty hard with health-related matters, and time was allocated elsewhere.

But you know what’s important?

Vulnerability: showing up as you are, even when it stinks.

It’s not always possible or appropriate. But it is in this case.

You’re reading this because I caught back up. Every day missed, accounted for again.

My future-self...

Adam Fairhead Adam Fairhead
Post #1437 • November 14 2021

Make things people want

It’s hard to make people want things.

You need to understand what drives a person and how to manipulate their thinking.

It’s difficult, time-consuming and expensive.

It’s easy to make things people want.

You just have to ask them and give it to them.

It’s simple, quick and affordable.

Why do so many entrepreneurs prefer the former?

Adam Fairhead Adam Fairhead
Post #1436 • November 13 2021

Chat vs Website

Chat — and sales — are missing a big opportunity.

Your website has a script on it… a particular choice of words you think will equip others to make a decision.

Your questions (clicks) return answers (pages) and those answers are also scripts, each designed to answer the question with the information site owners have (that you clicked).

Chat — and sales — are not websites. So why do we treat them like they are?

Scripts work for websites. They...

Adam Fairhead Adam Fairhead
Post #1435 • November 12 2021
The Cost Of Growth

The Cost Of Growth

Growth isn’t linear. Nor is the effort required to grow.

More of what got you here is unlikely to get you there.

Entrepreneurs who “need this advertising campaign to work” didn’t count the cost of growing with PPC.

Creators who “want more fans and more free time” didn’t consider that those goals may not move in parallel with each other.

Enjoying where we are is no bad thing. Neither is wanting to grow.

Just remember to count the cost and...

Adam Fairhead Adam Fairhead
Post #1434 • November 11 2021
Convince Them To Steal

Convince Them To Steal

Worried someone might steal your big idea?

If it’s big, they won’t.

People only steal ideas they believe are possible.

Google AdWords only had 350 advertisers when they launched.

Bitcoin was created 12 years ago. You could buy coins for $2.

If you need to protect your idea with an NDA, you may not be thinking big enough.

Adam Fairhead Adam Fairhead
Post #1433 • November 10 2021
Know who you are

Know who you are

“The most difficult thing in life is to know yourself.” — Thales of Miletus

I was talking with a friend recently who felt they’d forgotten who they were.

Perhaps you can relate to this feeling. You might forget sometimes too. I think we all do a bit in times of change.

But don’t let it drag on: don’t be unsure about who you are. Get clear.

Agnosticism is lazy: You either have faith or you don’t. You believe or...

Adam Fairhead Adam Fairhead
Post #1432 • November 09 2021
Understanding Value

Understanding Value

“If I can just download the image file, why would I buy the NFT?”

Is the same as…

“If I can just download a picture of money, why would I work for yours?”

One method produces valuable (like gold or APPL stock, valuable because others think it is too).

The other method doesn’t (and risks bringing your integrity into question).

Value has always been divided into two camps:

  1. Valuable to you because you decided it’s valuable
  2. Valuable to a...
Adam Fairhead Adam Fairhead
Post #1431 • November 08 2021
New Things Coming

New Things Coming

This is a really strange post for me to write.

I’m both excited and sad, at the same time.

Here we go:

There are some really big projects coming up soon.

I’ve been planning them for a little while, and they’re starting to take shape.

I don’t want to give away too much information just yet (I’ll share more over the coming days and weeks!) but today, I’d love to share a new focus for our company:

“Become Wiser, Kinder,...

Adam Fairhead Adam Fairhead
Post #1430 • November 07 2021
This Is Not Normal

This Is Not Normal

This is normal: • Working on a project, while… • Listening to music, while… • Messaging a friend or colleague, while… • Checking email real quick, while… • Notifications keep popping up about upcoming meetings.

When spelled out like that, it sounds really unfocused.

Almost as though it’s impossible to truly do great work.

And it might sound all too familiar.

This is not normal: • Working on a project, while… • Doing nothing else.

And yet it sounds like a recipe for progress, momentum, and growth.

...
Adam Fairhead Adam Fairhead
Post #1429 • November 06 2021
Direct, Simple & Emotionally Taxing

Direct, Simple & Emotionally Taxing

We often focus on the wrong things when we want something:

If people buy from those they trust, demonstrate your trustworthiness… instead of your sales acumen.

If people buy from their friends, equip their friends to share… instead of strangers.

If people like people who show up vulnerably, let us all see the real you… instead of obsessing over post schedules.

The best answer is usually more direct, simple, and more emotionally taxing than the elaborate alternatives we ideate.

Let...

Adam Fairhead Adam Fairhead
Post #1428 • November 05 2021
A New Word For New Work

A New Word For New Work

“Work then retire” is the booby-prize.

What’s the alternative?

Let’s take a look:

#1 Work = sacrificing the now for an imaginary future. That’s how we often use the term ‘work’, and that’s the trade it represents in that context.

#2 Retirement = living in the now, tomorrow takes care of itself. The work is done, provisions have been made, and so one ceases to produce.

#3 Doing work you love = see #2. This needs a word to describe...

Adam Fairhead Adam Fairhead
Post #1427 • November 04 2021
Honour Your Yes

Honour Your Yes

There’s opportunity everywhere.

You couldn’t capture all of it if you tried:

Crypto? There’s NFTs, altcoins, cryptogaming… all with their own niches and patterns.

Marketing? There’s demand gen, lead gen, lead nurture… all with their own tactics and skillsets.

Property? There’s construction, acquisition, syndication… all with their own rules and routines.

There’s opportunity in every sub-category of every category.

Forget fomo: the art of focus is saying No to 1,000 things, so that you can honour your Yes with the care it...

Adam Fairhead Adam Fairhead
Post #1426 • November 03 2021
The Strategy That Works

The Strategy That Works

LinkedIn can either be for spamming “leads”, or making “friends”.

One needs “targeted outbound” to consider you. The other doesn’t even need to be asked.

Twitter can either be for promoting your wares as “that guy”, or for contributing to the conversation as “one of the guys”.

One needs muting. The other we look out for and actively share with others.

In each case, both choices require effort, emotional labour, and time.

Why not choose the one that works?

Adam Fairhead Adam Fairhead
Post #1425 • November 02 2021
Unpopular Marketing

Unpopular Marketing

Popular: “Listen to me, I have made something cool, you should want this, act now or FOMO”

Unpopular: “I’ve been listening to you, I heard what you want, and I’ve made that for you”

One is loud and threatens the senses. One cares and makes your life better.

Which sounds more like your marketing?

Adam Fairhead Adam Fairhead
Post #1424 • November 01 2021
Never Been Easier

Never Been Easier

It’s never been easier to create online.

#1 You can make under your name and let the world follow along. Publishing is free, instant, and access has never been more available to us all.

#2 Afraid to do #1? You can make anonymously and learn by doing without any risk. Publishing is still free, anonymous creativity is broadly accepted, and the access is still there.

No more excuses for not making and shipping.

What are you going to make?