Chat vs Website

Chat — and sales — are missing a big opportunity.

Your website has a script on it… a particular choice of words you think will equip others to make a decision.

Your questions (clicks) return answers (pages) and those answers are also scripts, each designed to answer the question with the information site owners have (that you clicked).

Chat — and sales — are not websites. So why do we treat them like they are?

Scripts work for websites. They don’t work for chat. Limited input is a challenge for websites. They’re not for chat.

Chat has unlimited information. Chat gives the opportunity to go off-script and get to know what makes people unique, not just what makes them the same.

Let your website be a website (they’re good at that).

Let your chat — and sales — be human (it’s what people crave).