This Is Not Normal

This is normal: • Working on a project, while… • Listening to music, while… • Messaging a friend or colleague, while… • Checking email real quick, while… • Notifications keep popping up about upcoming meetings.

When spelled out like that, it sounds really unfocused.

Almost as though it’s impossible to truly do great work.

And it might sound all too familiar.

This is not normal: • Working on a project, while… • Doing nothing else.

And yet it sounds like a recipe for progress, momentum, and growth.

Why not try that route?