LinkedIn can either be for spamming “leads”, or making “friends”.

One needs “targeted outbound” to consider you. The other doesn’t even need to be asked.

Twitter can either be for promoting your wares as “that guy”, or for contributing to the conversation as “one of the guys”.

One needs muting. The other we look out for and actively share with others.

In each case, both choices require effort, emotional labour, and time.

Why not choose the one that works?