We often focus on the wrong things when we want something:

If people buy from those they trust, demonstrate your trustworthiness… instead of your sales acumen.

If people buy from their friends, equip their friends to share… instead of strangers.

If people like people who show up vulnerably, let us all see the real you… instead of obsessing over post schedules.

The best answer is usually more direct, simple, and more emotionally taxing than the elaborate alternatives we ideate.

Let it be simple.

Let us see the real you.