Growth isn’t linear. Nor is the effort required to grow.

More of what got you here is unlikely to get you there.

Entrepreneurs who “need this advertising campaign to work” didn’t count the cost of growing with PPC.

Creators who “want more fans and more free time” didn’t consider that those goals may not move in parallel with each other.

Enjoying where we are is no bad thing. Neither is wanting to grow.

Just remember to count the cost and prepare accordingly before you go.