Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
September 4 2020
In post #671 we talked about “Red Fred Theory”, where we can assert a little alien called Fred is true and there’d be no way to prove (or disprove) it.
Most businesses have a Red Fred hiding inside it; an element we’ve come to believe that others may not, that is totally besides the point:
Your flagship product may be wonderful. But it can sometimes become a Red Fred. If your audience doesn’t actually want that product, you may find yourself trying to peddle it regardless. The less you make it about you and your inventory, the better you can help them.
Your doctrine could promise a universal truth you believe emphatically, but it’s usually a Red Fred. Your audience doesn’t want your belief, they want their problem solved. The less you make it about what you want, the better you can help them.
You may want to change the world, but that desire can become a Red Fred if you’re not careful. Your audience may not want to change the world, only their own world. The less you make it about what you want, the better you can help them… and in turn get what you want.
Don’t let good work turn selfish because you held onto a belief that distracted from truly serving people.