August 16, 2020 Daily Post
Marketing can seem like a mysterious thing.
Things don’t work, until they do… and then they work, until you stop working them.
Good news! You can make it less mysterious:
#1: Stop treating it as mysterious. Doing so creates the wrong mindset, one banking on the wheel of fortune rather than on the wisdom born of a focused pursuit of those you wish to serve.
#2: Stop making it about you. See #1.
It’s only mysterious when you focus on the wrong things. Your marketing must change because your people change.
Change with them and the mystery goes away.