Debunking the Mystery of Marketing

Marketing can seem like a mysterious thing.

Things don’t work, until they do… and then they work, until you stop working them.

Good news! You can make it less mysterious:

#1: Stop treating it as mysterious. Doing so creates the wrong mindset, one banking on the wheel of fortune rather than on the wisdom born of a focused pursuit of those you wish to serve.

#2: Stop making it about you. See #1.

It’s only mysterious when you focus on the wrong things. Your marketing must change because your people change.

Change with them and the mystery goes away.