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970: Clever Marketing, Dumb Product

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Great products don’t seem to require a silver tongue to sell, do they?

Their value is clearly understood by their target market. Perhaps the product is obviously superior from first glance. Rarely is this the case.

More often, the product designer has spent time getting to know those the product was designed for, learned of their pains, solved them, then told them about it.

The connection between problem and solution has no space between them. Isn’t this what makes a product great for someone?

Bad products, on the other hand, need all manner of smooth moves to peddle toward unsuspecting victims. Either because the product is bad, or because the product designer spent no time learning what those it’s designed for actually need. Oh wait, that makes it a bad product, too!

Connection converts.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.