Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
August 5 2020
If you understand it, you can draw it.
Your idea. What does it look like? If you can’t draw it, you don’t get understand it. Until it can take form, you can’t shape that form into anything.
Your product development. What does it look like? When our team worked on defining narrative structures to help brands connect with their audiences, the work wasn’t done until it could be drawn, simply and plainly.
Your vision for the future of your work. What does it look like?
Draw it for me.