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August 02, 2020 Daily Post
It’s rare, dignified marketing.
“Buy this course to change your life instantly” is a fib, isn’t it. Buying courses and attending webinars does not create progress. Helping people makes progress. Helping people how they want to be helped makes even more.
“Learn how to create a $xxxx product that practically sells itself” is destined for failure. Starting with your desires – when your desires aren’t aligned with your market’s – leads only to tears.
Morally bankrupt pursuits of other people’s wallets lead only to financially bankrupt entrepreneurs, eventually.
Create something the world needs. Serve lavishly upon your chosen people. It all starts with them.
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