Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.
July 30 2020
Knowing who you are is important. Same is true for your company, that’s what your brand identity is for.
But, as in life, it’s not all about you.
If a person figured themselves out then proceeded to talk about themselves at every turn, you’d deem them shallow and unworthy company.
One of the reasons so many “get rich quick” social media advertisements turn you off so readily.
Same is true for your company once again: if it talks about itself at every turn, making it all about itself, we’d be dissuaded from engaging with it.
What lies beyond the end of your company’s nose? There’s a whole world out there. One where your ideal customers and clients live.