We hear a lot about how the market is shrinking due to COVID.

Here’s a shot of reality:

There are the basically same number of people in the market today as there were in January.

It doesn’t shrink. It changes.

The market is like energy in this regard. You can’t “use it up”, you merely change it from one form to another.

Here’s another shot of reality:

The market is always changing. This year is no different to any other year in this regard.

We have the opportunity to change with it, or wish things were as they were.

Restaurants (for instance) are discovering this truth in 2020 as the market changes, much like taxi firms did in 2014…when the market changed.

The market doesn’t really shrink. It just changes.

Will you change with it?