What does “painting the back of the fence” look like for you?

Sales people could anticipate and prescribe a “no-sale” to those a sale makes no sense for, while having lined up alternate right-fit offers – potentially from totally different businesses – in order to ensure they’re able to help those they serve to take the right steps forward.

Developers could reduce and defer JavaScript usage for faster pages increases user confidence (conversions, sales) and endorses fair access to those with low power devices (cool effects that make cheap tech crash doesn’t “enhance the user experience”)

Coaches could distill the points that produce the most leverage for their clients into the earliest sessions, so that everyone gets gains, regardless of how long they can afford to invest into their progress.

We can all do this. We should all do this. Are you?