July 21, 2020 Daily Post
What is the cost of not knowing the manifesto behind your body of work?
You can’t advertise. Not well, anyway. You don’t know you’re speaking to, what to say, or how to say it. Sales won’t happen as you think they should.
You can’t pick tools. Not well, anyway. You might choose tools that reflect your values, or you might stumble into misrepresenting yourselves and not even know it.
You can’t connect deeply. If it’s not clear what you stand for, how can people connect with you over those values?
You can’t build a movement. Not if you’re not clear where you – and those you wish to serve – want to move.
Time to get clear on your manifesto, then?