Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.
July 14 2020
Minimalist interfaces. Slick animations. We like this stuff.
You know what we like even more, though?
Understanding what is going on.
If we design something so clever that nobody can use it because the intended audience doesn’t use it often enough to care, is it really all that clever? Email, for instance, should be simple, not clever.
If we design something so cool and simple that nobody can use it because the intended audience uses it so often that options are buried frustratingly deep – instead of letting them learn faster ways of doing things – is it really all that cool? Products for editing complex video, for instance, should give videographers power, not coolness.
Sometimes simple is better than power.
Sometimes power is better than simple.
Know your audience.