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925: Best In The Business

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Everyone thinks they’re the best in the business.

But everyone can’t be the best in the business. Only the best is.

That leaves us with only one question: what does “the best” mean?

Good news: those you wish to serve have already defined what “best” means. Possibly as a product or service, but more likely as a set of criteria that are important to them. Possibly already defined, but more likely as a set of ideas or beliefs they hold about what their world should look like.

Best for them could mean great quality, at a fair price, while sharing their belief system. Those who go for Hey.com for instance (which I’m happy to recommend) hold their beliefs above ‘free’, citing everything has a price, and the value of privacy exceeds the price of services rendered.

Best for others could mean workable, for free, whatever it believes. Those who prefer Gmail.com may not share that same belief system. That’s fine, it’s not for them. Here’s the point: “The best in the business” is defined by every individual, one at a time, not as a mass.

Everyone may not be able to be the best in the business. But you can be the best in the business… for your people.

Who are you the best for?

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

You are creating what matters.

How can we help you sell it better and make more impact?

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