Specificity Opens New Worlds
“We serve everybody.”
The above statement shows how little one knows about “everybody.”
Many businesses discover that, upon selecting “somebody”, their problems run deeper than they could previous see or appreciate.
Upon selecting a portion of those somebodies, yet more layers of discovery unfold. Deeper and deeper we go.
The more you care to pay attention to your chosen few, the more you’ll see new colors in their world. Speaking to them reveals your ability to care beyond mere lip service.
New worlds open when you care enough.