June 08, 2020 Daily Post
It’s the wrong question.
It makes the world about you, your problems, and your inventory.
Compare that to when people do buy:
When you make the world about them, their problems, and their journey.
We all want to move forward in our lives and businesses. We buy when people can make that happen in ways we can see and understand.
Coronavirus or no coronavirus, we’ll buy from you if you communicate properly with us and ask the right question.
It’s not, “Why won’t they buy from us?” but rather, “How can we be sold on them?”