June 01, 2020     Daily Post

Motive Matters

Motive Matters

The motive is clear, whether you think it is or not.

If you call a prospect with a product, the motive is clear: “This person wants to sell me something, therefore I am not interested.”

If you call a prospect with an answer to a question they’ve been wrestling with, the motive is clear: “This person has what I need.”

If you make an offer that adds them to your “funnel”, the motive is clear: “This person is probably going to hound and cajole me with sensational half-truths.”

If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”

In every communication, every message, every ad, and every call, the motive is clear, and it matters.