“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.
May 22 2020
“Business” is not a skill.
“Businessman” is not a job title.
“Business books” aren’t about business.
So what is there?
Real skills, such as the ability to resourcefully produce something from vision, either through the work of your own brow or through leading others (or both).
Real jobs, such as leading, accounting, marketing and development.
Real books, such as autobiographies documenting the experience of others, or tombs of wisdom on very specific subjects.
What are you doing today? (Hint: it’s not “business”)