Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day sharing ideas, insights and challenges to help you create and sell what matters, for the betterment of your cause.

💪

We promise not to spam you, track any identifiable activity on our website, or use email open/click activity. Privacy Policy

×
Contact Us

889: The New Local

Post thumbnail

We used to market locally, because that’s all there was. There was the nearest town, the one beyond that, and that was it. At least, unless you were a mega-brand with deep, deep pockets.

Then the Internet happened, and we all got access to everyone. Facebook ads that can target anyone anywhere in the world meant that everyone can be as ‘local’ as everyone else.

Then local changed again. Because “everyone in the world” is too many people. No longer scoped by geography, our new local is “people who are just like us”. I’m typing from England with a friend in Croatia as I write this, and he’s far more “local” than my next-door neighbour.

When you go to market, you’re going to go “local” again. Be sure to select the right kind of local. Only two of the three work anymore, and only one remains when the world goes on lockdown.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

Post thumbnail

894: The Trick Course

“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.