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888: Don’t Want To Be Beige

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In marketing and in life, you don’t want to be beige… at least that’s what you tell yourself. Let’s put that to the test:

You don’t want your marketing message to be beige… you just want everyone to like you. If what you say is liked be everyone, it won’t be loved by anyone. Strong messages tend to polarise. To be clear on where you’re going, there will be many who will say, “But I don’t want to go there.” Those who do want to go there, won’t, unless you’re brave enough to point it out.

You don’t want your life to be beige… you just don’t want to let anyone down. If your calendar is a to-do list for everyone else in the world, you won’t let anyone down… except for yourself, those you care about, and those who your work could have made a real impact for.

Is beige for you, or are you brave enough to pick another colour?


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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