If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
May 11 2020
“Just checking in with you to touch base.”
I’m sure you’ve received these emails before.
Checking in doesn’t help anyone do anything. Are you connecting with me to help me with what I’m working on, asking for my help with what you’re working on, or something else? Be specific, don’t check in. I’m not a hotel.
Don’t touch base. It doesn’t mean anything. Again, do you want to help me with what I’m working on, or vice-versa? The clearest communicator wins, so be clear and specific to get the response you’re looking for.
If you’re doing work that matters, dignify it – and those on the receiving end of your communications – to get to the heart of the matter at hand.
It will unlock better conversations and better work.
Next time someone wants to touch your base, get a restraining order.