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882: Don’t Touch My Base

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“Just checking in with you to touch base.”

I’m sure you’ve received these emails before.

About that…

Checking in doesn’t help anyone do anything. Are you connecting with me to help me with what I’m working on, asking for my help with what you’re working on, or something else? Be specific, don’t check in. I’m not a hotel.

Don’t touch base. It doesn’t mean anything. Again, do you want to help me with what I’m working on, or vice-versa? The clearest communicator wins, so be clear and specific to get the response you’re looking for.

If you’re doing work that matters, dignify it – and those on the receiving end of your communications – to get to the heart of the matter at hand.

It will unlock better conversations and better work.

Next time someone wants to touch your base, get a restraining order.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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