Assumptions They Make

What if a door-to-door salesman wasn’t selling crap?

We rarely care to find out – the assumption is that it’s something we don’t want, and the door gets closed (or it never gets opened to begin with).

Those you wish to serve are making assumptions about you:

• “Professional agency? Probably can’t afford that right now.” They’ll assume you’re overpriced because most don’t anticipate assumptions, unless you dispel fears with your accommodating options. They can’t know if you don’t tell them.
• “Coach? Ugh, don’t need to talk about my feelings with anyone.” They’ll assume you’re all woo-woo and no results, unless you unpack the results you create, rather than the means you leverage. They can’t know if you don’t tell them.
• “New software or system? Don’t have time for that.” They’ll assume they don’t, unless you’re able to show then–quickly–that this system was designed for speed. Designed to migrate everything perfectly and enhance performance, no risk attached. They can’t know if you don’t tell them.

If there’s a need, the rest is mostly a communication problem.