April 19, 2020     Daily Post

Your Role During A Pandemic

Your Role During A Pandemic

Your role doesn’t change during a pandemic.

Not if you fully appreciate what your role truly is.

Restaurants are fretting because people can’t come in. But restaurants shouldn’t be in the “butts in seats” business. They should be in one such as the “providing a memorable and entertaining hour of escape” business, or the “leading people in healthier living” business, for instance.

These sectors are still very much alive, aren’t they? It’s down to the business leader to lead their restaurants with the right vision and actions to serve those in their care, pandemic or no pandemic.

Professional services are fretting because people are afraid to make good investments. But service providers shouldn’t be in the “selling expensive intangibles” business. They should be in one such as the “removing money worries” business or the “help companies communicate better” business, for instance.

These sectors are still very much alive, aren’t they? It’s down to the business leader to lead their practices with the right vision and actions to serve those in their care, pandemic or no pandemic.

Your role is to understand where those you wish to serve are trying to go, and help them go there.

Your people still have problems, so you still have work to do.