April 11, 2020 Daily Post
Trying to make a connection with your target market online?
We’re a fully remote, international team at Fairhead Creative. But me? I’m writing this from England.
So if you show me pictures of palm trees or snowy peaks in your website design, I’ll know that’s not for me.
Or if you spell ‘colour’ without a ‘u’ in it, I’ll know that’s not for me, too.
But if you show me overcast skies (which I love), spell things incorrectly (as Brits do) and crack jokes about how Brexit was a terrible idea (it was) then I’ll know it’s for people like me.
You can’t trick people here. These things are only learned by actually getting to know those you wish to serve.
Trying to make a connection? Relate.