If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
842: Websites That People Want
April 1 2020
Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.
Consider how people want to use the web now:
- You scroll vertically through a feed things that look visually stimulating,
- You stop scrolling when something in particular catches your eye,
- You click, expecting to see more of that particular thing immediately,
- You engage by leaving a comment if it’s exceptional.
Let’s apply that to how your website could behave:
- You scroll vertically through a story that looks visually stimulating,
- You stop scrolling when parts of that story catch your eye,
- You click, expecting to see more of that offer or product immediately,
- You engage by starting a conversation if it’s exceptional.
Websites that give people what they’re looking for work better.
Who knew?
