Websites That People Want
Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.
Consider how people want to use the web now:
- You scroll vertically through a feed things that look visually stimulating,
- You stop scrolling when something in particular catches your eye,
- You click, expecting to see more of that particular thing immediately,
- You engage by leaving a comment if it’s exceptional.
Let’s apply that to how your website could behave:
- You scroll vertically through a story that looks visually stimulating,
- You stop scrolling when parts of that story catch your eye,
- You click, expecting to see more of that offer or product immediately,
- You engage by starting a conversation if it’s exceptional.
Websites that give people what they’re looking for work better.
Who knew?