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834: Look For The Important Bits

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It can be tricky to spot the important bits sometimes.

During a website project, we’re distracted by a particular font the boss wanted, who is going to take photographs and whether payment is Net30 or Net90. What matters is saying and visualizing the right things to the right people. That’s it.

During a house sale, we’re distracted by the escrow deposit, home inspection period and who the appraiser might be. What matters is having a house that’s worth the price and a buyer prepared to pay. That’s it.

During an advertising project, we’re distracted by the camera angles, caption text and fine-tuning of pixel tracking data. What matters is saying and visualizing the right things to those who will raise their hands if interested. That’s it.

Don’t overcomplicate this. Look for the important bits and for those who do the same.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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